Comprehensive Brand Identity System for Jogs Scrubs
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Este cliente recibió 23 diseños gráficos de 7 diseñadores. Eligieron este diseño gráfico de youga como el diseño ganador.
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Resumen de Diseño Gráfico
Jogs Scrubs is a fast-growing Mexican brand specializing in medical uniforms. With 4 years in the market and a strong position in the eCommerce space, we've built a solid customer base and brand presence. However, our rapid growth has led to a visual identity developed more by reaction than by design.
We are now looking to take a strategic step forward by launching a comprehensive branding project aimed at unifying all visual assets under one cohesive concept that reflects our brand’s essence: professional, clear, and fun.
Project Scope:
We are seeking a visual identity system that includes the redesign and alignment of the following brand assets:
Product labels
Delivery packaging and bags
Mailers
Thank-you cards
Promotional stickers
Icon set for web and social media
A complete Brand Guidelines Manual (brand book), outlining the visual system: color palette, typography, photography style, graphic rules, and usage guidelines.
Goal:
Create a cohesive and lasting visual identity that strengthens our brand presence and delivers a consistent experience across all touchpoints. The design should strike a balance between clean professionalism and approachable, playful energy that resonates with our core audience — healthcare professionals who value both function and style.
Design Direction:
We want the brand to feel vibrant, modern, and human — while still reflecting the trust and quality expected in the medical field.
Actualizaciones
Low design quality
Objetivo del mercado(s)
Our target market consists of healthcare professionals — including doctors, nurses, medical assistants, dentists, and veterinarians.
Tipo de industria / entidad
medical apparel
Estilos de fuente para usar
Colores
Colores seleccionados por el cliente para ser utilizados en el diseño del logotipo:
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- We want the brand to feel vibrant, modern, and human — while still reflecting the trust and quality expected in the medical field.