• £275

• 130 diseños

• 12 diseñadores

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Resumen de Diseño de Empaque

** NB. We need this project as a starting point for our company. We would like to/ intend to have an ongoing relationship with the designer to add to/ change and develop the design in the future on freelance basis pending available workload.


We are in the process of creating a range of functional wellness drinks based on green tea - company name t+. We will have a range of drinks based on green tea attributed to functional effects - boost, detox, immunity etc. Aim of the company is to create a healthy, modern, vibrant company that offers a range of drinks that offer healthy wellness properties, in great tasting fruit flavours.

We need packaging design for the boxes, initially for tea bags. dimensions will be Length – 12cm, Width – 6.75cm, Height – 7.75cm ( please note this means that the box will be TALL / UPRIGHT STANDING)

The brand name is t+ ( to represent green tea + other ingredients / effects). Four initial tea's will be produced that we need to show packaging for :

t+ boost ( rasberry & pomegranite flavour )
t+ immunity ( orange & blueberry )
t+ detox ( apple & blackcurrant )
t+ multi vitamin ( lemon & peach )

We have had the below central brand logo and individual tea logo edits produced already, attached below.

*****Please note we intend the 4 packages to be the same consistent design - only change is on the title of each. For that reason we ONLY REQUEST TO SEE ONE DESIGN ON ONE PRODUCT from a designer to agree on format. Once agreed we will then request you give us the other 3 on agreed format ******

We are aiming to be a very young, vibrant company aiming at the 20 - 40 health conscious consumer. Were taking inspiration from companies like Innocent smoothies and tea pigs and want branding to be in line with those themes.PLEASE LOOK THIS UP TO UNDERSTAND. We need box designs to be completed. Ideally building on the below designs weve had commissioned. However, if a better suggestion on the logo , or a tweak to these will improve the design then we are very much open to it.

Packaging must be, clear white background and bold colors along the line of each flavour teas colour ( ie red for boost, yellow multi vitamin etc). We would ideally like the top and one side ( ONLY ) of the box to be coloured background ( matching the drink colour ). We are wanting simple and clear design FAIRLY MINIMALIST to convey the point of the brand to be simple clear and healthy ingredients. At the same time it must clearly stand out on a shelf. Lighthearted and not too serious, ideally simple, fun illustrated drawings ( ideally outlines/very simple drawings) of the fruit aligned to each flavour and any other branding / mascot logo design that you can suggest.

Also possible cartoon/simple illustration tea leaf somewhere on the box.

We need packaging for the 4 teas - 1 consistent design and theme, with only changes to color and a few illustrations per box.

Please note - We want text font to be funky, friendly, soft - various sizes on the text on the boxes - NOT everything the same size and generic font.

text to go on the box

( front of box):

- main t+boost/immunity etc logo
.(tagline underneath) Wellness drinks

- * Green tea with vitamins drink

- * Natural Ceylon green tea with added vitamins and herbs to give you the best start to your day.

- * 5 reasons to drink this!!
100% natural ingredients
x% of your RDA of x
x mg of antioxidants to keep your heart healthy.
Naturally sweet taste
only x calories per cup!



(side of box)

Ingredients

We use only the finest hand picked ceylon green tea and mix it with natural fruit pieces, a hint of natural flavouring as our base. We add the goodness of burdock root and echinacea to help build your body's defenses and sweeten it with a dash of the south american stevia leaf to give a great tasting drink that will do you some good!



( side of box )

Nutrition Facts

Serving Size: 1 tea bag (4g)

Makes: 8 fl. oz.

Servings Per Container: 25

Amount Per Serving
Calories 0

% Daily Value*
Total Fat 0g
0%
Sodium 0mg
5%
Total Carb. 0g
0%
Sugars 10g
Protein 0g


* Percent Daily Values are based on a 2,000 calorie diet.

The above is how we forsee the packaging for now. However - anything that you can reccommend that is innovative to help us stand out to a young , trendy audience will be welcome.

Please message with any questions or comments.

Objetivo del mercado(s)

Young, health conscious individuals.

Tipo de industria / entidad

It Company

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