A successful design is ultimately delivering a message and I believe that the best way to achieve this is by simplicity, understanding and originality ...more A successful design is ultimately delivering a message and I believe that the best way to achieve this is by simplicity, understanding and originality. I picture each client's business as if it were my own, getting a feel for the story they represent and the message they want the design to deliver.  I also put myself in the position of their customers and ask myself what kind of reassurance I am looking for from the branding. In this way I can come up with refreshing, original designs that cut straight to the brand message. Previous clients: www.brightonunplugged.co.uk http://www.tecassa.com hide