Having graduated from the Vega School of Brand Leadership, Greg has worked in various roles as an art director and graphic, user interface and multime ...more Having graduated from the Vega School of Brand Leadership, Greg has worked in various roles as an art director and graphic, user interface and multimedia designer, as a freelancer and both in-house and in agency positions. Clients Greg has worked with fall within a variety of sectors, ranging from financial services to technology, fashion, arts and culture, and include Samsung, First National Bank, FNB Private Clients and RMB Private Bank, Investec, Primedia, Marianne Fassler, the SA Mint, Business and Arts South Africa (BASA) and Strauss & Co. amongst others. Connecting the dots through his upbringing, Greg is certain he was destined to a life in graphic design and branding, but also has a background in music theory and performance—classical and contemporary—to which he attributes his approach to his work and the way he thinks. While completing his BA in Creative Brand Communications, Greg was shortlisted in the student category for Publication Design at the Loeries, and won two Television for Good (TAG) Awards. He is passionate about typography and idea-led brand identity design, grounded in sound research and strategy. The result of his obsessive attention to detail is work that is disciplined, succinct and refined. He enjoys working on projects that are meaningful, believes in the power that graphic design has to help transform brands and their surroundings, and that it achieves this best when it is clear, memorable and appropriate. hide