Brands are about communities. The experience of a brand can create / invoke / stimulate a sense of emotion that brings about a sense of achievement, s ...more Brands are about communities. The experience of a brand can create / invoke / stimulate a sense of emotion that brings about a sense of achievement, success, belonging, enjoyment, happiness, fulfilment etc. Your brand is a part of your identity. And how well you communicate your message of your brand, is just as important as how well your brand reflects your identity. I love the creativity of putting your brief into application and execution of your mission, vision and message into your brand's identity. hide