Premium Australian Wine Brand New Release Label

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Tahbilk Exclusive Label – Label Brief

Brand History:

http://www.tahbilk.com.au/about-us/background

http://www.tahbilk.com.au/about-us/history

Tahbilk’s brand appeal has typically been to the 50yr + male
This new label is aiming to introduce the brand to a younger demographic ideally with a 50/50 Male/Female split

Task Description:

To design a refreshing new Tahbilk label that will be used for a chain retailer exclusive.

We are looking for a fresh new angle that will appeal to the younger demographic of 25-45 years of age.

The only mandatory is that the Tahbilk Brand name must still feature on the label.

The range:

The range of wines will consist of a 2012 Shiraz and a 2012 White Blend (Rhone varietals). The white blend will possibly be given a proprietary name without listing the varieties on the front label

Market:

The primary market is the high volume retail environment so… Leer más