Trade show flyer for award-winning, innovative folding helmet for cyclists

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Este cliente recibió 89 diseños de flyer de 17 diseñadores. Eligieron este diseño de flyer de Nic como el diseño ganador.

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Resumen de Diseño de Flyer

I am launching a brand new folding helmet for cyclists, skate boarders etc. It is being launched at a huge cycle show in Taiwan later this month and will be presented to special clients (corporates) who have been invited to view this stunning new product.
I have some pictures, a logo, a strap line and a little bit of copy that I would like to be included in the flyer.
I would like the flyer to be A4, colour both sides and probably folded once (to give 4 pages of A5)
The whole purpose of the flyer is to keep the helmet at the forefront of buyers minds when they return to their offices. This is a worlds first and an incredibly innovative, patented, trademarked product.
I need a glossy flyer that will appeal to cyclists and helmet manufacturers. The idea is to get big helmet brands to use our folding technology... almost (but not exactly) like an "intel inside" idea.
I have uploaded my logo and CG pictures of the product.

Ícono de Información
Actualizaciones

Project Deadline Extended
Added Monday, March 04, 2013

I will work on the copy and provide it ASAP. Certainly to any shortlisted designers. In the meantime, any text will do.

Also, I may decide to leave out the 2nd "we'll get you there" strap line.

Added Monday, March 04, 2013

                                       

I will add the text for the brochure  soon. Hopefully within 24 hours but quite possibly sooner.



Also, please forget about skate boarding etc as this is just for a bike show. So, for this project, just concentrate on the helmet being for cyclists.



The short time limit is because the show starts on March 20th and I have to have the flyers proofed, printed and delivered to Taipei by then!


Added Tuesday, March 05, 2013

Here is the text for the flyer: It's 159 words:

 

Morpher is an incredibly innovative new helmet which folds flat for easy portability! (Current helmets are awkward to carry and research shows this is why 91% of urban bike scheme users don't use one.)

Morpher looks stunning & is made to a superb standard by Strategic Sports, the world's largest helmet manufacturer.
It's made in specialist EPS, Nylon & PC layers.

Patented worldwide, Morpher surpasses all relevant safety standards and its components are recyclable.
Morpher folds & unfolds quickly and simply so it's perfect for cyclists who want to carry a helmet more easily.

It's comfortable, convenient & safe!

Morpher is aimed at all urban cyclists. Eventually it will be marketed to all cyclists as well as other users of sports safety helmets (skiers, skaters, snow boarders, hockey players, horse riders etc)

Morpher has won major innovation awards in the UK and Europe.

Morpher’s flat profile will allow innovative selling methods such as at vending machines placed by major bicycle hire points.


Added Tuesday, March 05, 2013

Here is the Logo from Strategic Sports, which should also appear on the flyer, as they are the manufacturers


Added Wednesday, March 06, 2013

The contact email address is info@morpherhelmet.com and the website is www.morpherhelmet.com

Thanks

Added Wednesday, March 06, 2013

Please note that there are a couple of minor changes to the copy as well as some other changes that I wish to make.

If you've already submitted a design then please DON'T resubmit it with the changes. That would be unnecessary work and we can address these small changes later if you win.

Please ensure that a small, raised "TM" is used every time Morpher is mentioned...

Also, please don't use the "Morpher... we'll get you there" strap line as I've gone off it.

Here is the new amended text:

 

Morpher is an incredibly innovative new helmet which folds flat for easy portability! (Current helmets are awkward to carry and research shows this is why 91% of urban bike scheme users don't use one.)

Morpher looks stunning & is made to a superb standard by Strategic Sports, the world's largest OEM helmet manufacturer.
It's made in specialist EPS, Nylon & PC layers.

Patented worldwide, Morpher surpasses all relevant safety standards and its components are recyclable.
Morpher folds & unfolds quickly and simply so it's perfect for cyclists who want to carry a helmet more easily.

It's comfortable, convenient & safe!

Morpher is aimed at all cyclists. Eventually it will be marketed to other users of sports safety helmets such as skiers, skaters, snow boarders, hockey players, horse riders etc.

Morpher has won major innovation awards in the UK and Europe.

Morpher’s flat profile will allow innovative selling methods such as at vending machines placed by major bicycle hire points.


Added Thursday, March 07, 2013

Objetivo del mercado(s)

Senior management, Directors and owners of helmet brand companies

Tipo de industria / entidad

Trade


Mira y siente

Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.

Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama

Requisitos
Debes tener
  • The logo, the pictures and the following text... Although some of this may be open to discussion...

    Morpher... an open and shut case for the future of helmets.

    Morpher... We'll get you there.

    Winner Platinum Invention of the Year at the World Innovation Awards
    Winner "Transport Safety" award at Innova
    Winner "Brussels Eureka gold award" for Innovation

    And copy, around 100 words, to be discussed.
Agradable de tener
  • Design should somehow reflect innovation and safety, if possible....
Pagos
1er lugar
£103
2do lugar
£102
Pagos de participación x 2
£20
Total
£245

Fecha límite del proyecto
08 mar. 2013 19:07:48 UTC
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