Logo for Exclusive Dating Agency for Affluent Singles
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Este cliente recibió 118 diseños de logo de 31 diseñadores. Eligieron este diseño de logo de Voltage Gated como el diseño ganador.
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Resumen de Diseño de Logo
We need a logo design including a strap line for a new company based in London, England.
We provide affluent single consumers with the ability to meet in the finest restaurants and venues, attend exclusive events such as polo matches and gain VIP privileges at concerts and invitation only events.
The members will meet in groups ranging from 16 for an intimate gathering to 200 for a black tie ball.
We will be a membership organisation with the members having to apply to join and we want to communicate a look and feel that is chic, discreet, sexy, luxurious and exclusive, has an aspirational quality, with high recall value and most importantly high in perceived value.
The venues that we take our members to are some of the finest establishments in the world an their brands look and feel reflect this, we need a brand that fits in with this select group.
Some of these establishments/suppliers are;
http://www.hg2.com/
http://www.arbutusrestaurant.co.uk/
http://www.noburestaurants.com/
http://www.chinawhite.com/
http://www.flemings-mayfair.co.uk/
http://www.fortnumandmason.com/
http://www.key2luxury.com/
http://www.adamstreet.co.uk/
I LIKE THE FENDI LOGO AND THE LOOK AND FEEL OF THE OMEGA BRAND. THE SLEEK SEXY, EDGINESS THAT COMES AGROSS IN THE OMEGA JAMES BOND ADS WOULD BE IDEAL
Objetivo del mercado(s)
Our Target market is aged 25 to 65, single and earns in excess of £75,000 per annum with investible assets of £50,000+
Affluent customers like to be made to feel special, superior, smarter more sophisticated etc and they like to be acknowledged for being smarter etc.
As a group, they are very well informed and are often influenced by brand along with the reputation of a product and its seller. Affluent customers want to be distinguished from the crowd: They only want to be seen at certain places, using only certain brands. Not just that, they want to be a step ahead of the crowd and look up to brands to identify the key trends for them and help them access/buy these products before anyone else.
They seek exclusivity: Exclusivity is a big hit with these customers and therefore ‘limited editions’ or ‘only for select audience’ are tactics that certain luxury brands use for their brand extensions. They want access to the most exclusive brands and finest quality and have a passionate desire for the best things in life. In fact snob consumers perceive price as an indicator of exclusivity, and avoid using popular brands. A separate store entrance, exclusive areas, different branding, very fine décor and ambience, differently dressed personnel servicing them can be used to provide this sense of exclusivity.
Tipo de industria / entidad
Events
Texto del logo
Select Singles
Estilos de logo de interés
Logo con emblema
Logo contenido dentro una forma / figura
Logo pictórico / combinado
Un objeto del mundo real (texto opcional)
Logo de marca de nombre
Logotipo basado en palabra o nombre (solo texto)
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- We want to communicate a look and feel that is chic, discreet, sexy, luxurious and exclusive, has an aspirational quality, with high recall value and most importantly high in perceived value.
Must look good online as our website will be our main selling platform, however it must also transfer well to business cards and Membership cards.
I LIKE THE FENDI LOGO AND THE LOOK AND FEEL OF THE OMEGA BRAND. THE SLEEK SEXY, EDGINESS THAT COMES AGROSS IN THE OMEGA JAMES BOND ADS WOULD BE IDEAL
I would also like colour palette and typography enclosed in the successful design.