Banner Ads for RateMarketplace

¿Quieres ganar un trabajo como este?
Este cliente recibió 11 diseños de anuncio de banner de 4 diseñadores. Eligieron este diseño de banner publicitario de Papersky como el diseño ganador.
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Resumen de Diseño De Banner Publicitario
Required elements: (in order of importance)
-
Headline: ALERT – Unexpected Drop in Mortgage Rates
Text : Refinance Now at 3.21%APR*
Button text: Calculate New Payment
Logo: RateMarketplace (this is required, but should be of low prominence)
Fine print: *Terms & Conditions Apply
-
Look/feel: Completely open (it does NOT need to have any visual reference to RateMarketplace site or logo, in fact, I’d prefer it didn’t)
Tone: Credible, straightforward
Specs: 300x250, max file size 30k, swf, gif, or jpg
Suggestions:
- We have found that large prominent rates work well
-Multiple clickable elements usually better than just one
-The brand does not help conversion so should not be very prominent
-Eye catching animation helps (but must stop after 3rd loop and final frame must contain relevant info to stand alone)
Actualizaciones
The rate is very important so the 3.21% needs to be large
Logo should be small
You may want to consider exploring a warning sign type visual to go along with the alert messaging
Added Thursday, May 26, 2011
Objetivo del mercado(s)
Homeowners
Male 40+
Tipo de industria / entidad
Mortgage
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Required elements: (in order of importance)
-
Headline: ALERT – Unexpected Drop in Mortgage Rates
Text : Refinance Now at 3.21%APR*
Button text: Calculate New Payment
Logo: RateMarketplace (this is required, but should be of low prominence)
Fine print: *Terms & Conditions Apply
-
Agradable de tener
- Suggestions:
- We have found that large prominent rates work well
-Multiple clickable elements usually better than just one
-The brand does not help conversion so should not be very prominent
-Eye catching animation helps (but must stop after 3rd loop and final frame must contain relevant info to stand alone)