Banner Ads for RateMarketplace

Ganador
Contest winning design

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Este cliente recibió 11 diseños de anuncio de banner de 4 diseñadores. Eligieron este diseño de banner publicitario de Papersky como el diseño ganador.

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Resumen de Diseño De Banner Publicitario

Required elements: (in order of importance)
-
Headline: ALERT – Unexpected Drop in Mortgage Rates

Text : Refinance Now at 3.21%APR*

Button text: Calculate New Payment

Logo: RateMarketplace (this is required, but should be of low prominence)

Fine print: *Terms & Conditions Apply
-
Look/feel: Completely open (it does NOT need to have any visual reference to RateMarketplace site or logo, in fact, I’d prefer it didn’t)

Tone: Credible, straightforward

Specs: 300x250, max file size 30k, swf, gif, or jpg


Suggestions:
- We have found that large prominent rates work well

-Multiple clickable elements usually better than just one

-The brand does not help conversion so should not be very prominent

-Eye catching animation helps (but must stop after 3rd loop and final frame must contain relevant info to stand alone)

Ícono de Información
Actualizaciones

The rate is very important so the 3.21% needs to be large

Logo should be small

You may want to consider exploring a warning sign type visual to go along with the alert messaging


Added Thursday, May 26, 2011

Objetivo del mercado(s)

Homeowners

Male 40+

Tipo de industria / entidad

Mortgage


Mira y siente

Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.

Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama

Requisitos
Debes tener
  • Required elements: (in order of importance)
    -
    Headline: ALERT – Unexpected Drop in Mortgage Rates

    Text : Refinance Now at 3.21%APR*

    Button text: Calculate New Payment

    Logo: RateMarketplace (this is required, but should be of low prominence)

    Fine print: *Terms & Conditions Apply
    -
Agradable de tener
  • Suggestions:
    - We have found that large prominent rates work well

    -Multiple clickable elements usually better than just one

    -The brand does not help conversion so should not be very prominent

    -Eye catching animation helps (but must stop after 3rd loop and final frame must contain relevant info to stand alone)

Archivos
GIF
Pagos
1er lugar
US$90
Pagos de participación x 1
US$20
Total
US$110

Fecha límite del proyecto
01 jun. 2011 14:00:00 UTC
Language