Border Grill, a 3-unit fast casual Mexican restaurant concept is reinventing one of their locations

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Este cliente recibió 29 diseños de logo de 9 diseñadores. Eligieron este diseño de logo de BlackRoots Design como el diseño ganador.
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Resumen de Diseño de Logo
Border Grill has been in business in Marquette Michigan for almost 18 years. While we get very good marks in all the relevant social media sites (Yelp, Trip Advisor, etc) two comments that pop up are a) that we aren't "authentic Mexican" and b) that our food is bland. The current brand is very successful, so we don't want to completely overhaul all the locations. Our plan is to recreate one of the locations to a more authentic Mexican menu which will also incorporate much bolder flavors. The attached photos show a color palette that I like for the new brand. You can look at our website (www.bordergrill.net) to see our current logo and get a sense of who we are".
Updates
I don't envision the new logo actually saying Border Grill unless it is very low-key. Thanks, Dan Torres
Added Wednesday, April 15, 2015
Objetivo del mercado(s)
Young families, millenials
Tipo de industria / entidad
Restaurant
Texto del logo
BG Cantina
Estilos de logo de interés
Logo pictórico / combinado
Un objeto del mundo real (texto opcional)



Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Agradable de tener
- Visual cues that ties logo to original Border Grill.
- Modified version of the "Border Bird" (symbol used in Border Grill logo)