Melrose Inc 1 pg brochure for entrepreneurs

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Este cliente recibió 51 diseños de brochure de 6 diseñadores. Eligieron este diseño de brochure de rkailas como el diseño ganador.

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Resumen de Diseño de Brochure

We need a one page brochure (2 sided) designed for a finance and strategy consulting company called Melrose Inc. which does work in Canada and the United States currently. This company works with entrepreneurs, helping them to establish finance operations, evaluate their financial infomation and apply insight from it to business strategies. Essentially we help entrepreneurs grow their business ... we take care of their finance needs and give them sound business advice ... allowing them to focus on their core business and business strategy.

This one page brochure is meant to caputure what services we provide but also positon that we are also entrepreneurs and we understand how entrepreneurs think .... we not only bring technical competence but cultural insight in this regard as well. We understand how nimble and stealth an entrepreneur's business is so we don't gouge them with expensive consulting fees. We don't want to look like a massive corporation ...we want to look professional, smart and reliable. We want to reflect that we are entrepreneural ourselves even in fact that we have a niche offering that is totally targeted to businesses of this nature.

Major emphasis points for the piece are
1) our core values, this could be a side bar or box
2) the credentials of our founder, he is technically competent and an entrepreneur himself (we have his picture to include)
3) our offerings, what we can do for a company, the client quotes provided are a good illustration of what we offer, the relief we provide a client and of what value we provide - make sure you read these, this could also be a side bar or box, some kind of special call out so the service offerings are very clear

The brochure needs to be editable, so in a format that we can work with it for future, if we need to make updates, one that we can use in Microsoft word and convert to a PDF format. It will be emailed to people (in pdf) and also brought to meetings.

We have a new logo and this design should be an extenstion of it from a colour, look and feel perspective. The piece should also be clean and not too copy heavy so we encourage use of sub-heads, whitespace, etc.

When we send this piece out or hand it to someone, the impression should be "I am comfortable with Melrose Inc. they can help me and are people who get me, people I can trust to work closely with me on my business who are personally vested in my success".

Ícono de Información
Actualizaciones

Project Deadline Extended
Reason: Just to provide more time
Added Saturday, April 06, 2013

Hello all, thank you for sumitting designs, there is some great work here.  A few changes/requests ...

Pls add the following headline on the front page right off the top

Entrepreneurs helping entrepreneurs, providing strategic financial services

Can we put Services on the front page? and call them out with treatment in a text box or with something strong that creates emphasis

Can the quote pls be broken up as opposed to one long list of 6 quotes? They can be floated throughout the piece, we can use less of them (or not) and put them on the front and back of the brochure? 



Also looking for the final product to be a little more bold in colour ...

Thx all, let us know if you have questions



Added Sunday, April 07, 2013

Objetivo del mercado(s)

Individuals (CEO) who runs their own established, yet growing business, who needs a business-minded CFO

Tipo de industria / entidad

Financial


Mira y siente

Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.

Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama

Requisitos
Debes tener
  • Must have photo of founder, include his name and credentials under photo
    All copy provide must be included
    If not sure of a headline put in dummy text and we will provide headline or sub head copy
No debería tener
  • Fonts to be clean, no serif fonts. Should compliment logo, not the same font exactly but easily replicable in Microsoft Word and complimentary
    No illustrations or cliche clip art


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