Union Genetics, genetic testing startup in Seattle

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Este cliente recibió 141 diseños de logo de 35 diseñadores. Eligieron este diseño de logo de Claris como el diseño ganador.
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Resumen de Diseño de Logo
We need a logo.
Genetic testing has exploded worldwide. It touches many aspects of advanced patient care yet it requires skills far beyond those taught to clinicians. Genetic testing is accomplished almost universally by reference laboratories…a clinic draws the blood then sends it out to the reference lab. This is time-consuming, inefficient and a huge loss of potential income for the clinic itself. The barrier to performing genetic assays in-house is the knowledge base, the equipment, and concerns with respect to liability.
Union Genetics' objective is to provide In-house genetic testing services for mid-sized or greater clinics/hospitals. The relationship should appeal to a clinic’s desire to differentiate itself from its competitors and expand its bottom line.
Specifically...We have developed a low-cost means of completing an array of genetic testing. Lower cost means it can be profitable to medium-size clinics and small hospitals. We provide the equipment, technician(s), and scientific know-how. The host clinic/hospital provides billing services. The profit is then split 50/50…simple.
Actualizaciones
Project Deadline Extended
Reason: My partners and I cannot meet to finalize our pick until Tues or Wedn afternoon. Greatly appreciate all the high-quality submissions!
Added Friday, May 15, 2015
Objetivo del mercado(s)
Medium to large medical clinics and hospital systems
Tipo de industria / entidad
Union
Texto del logo
Union Genetics / Your InHouse Soution
Estilos de logo de interés
Logo pictórico / combinado
Un objeto del mundo real (texto opcional)



Logo abstracto
Conceptual / simbólico (texto opcional)



Logo de marca de nombre
Logotipo basado en palabra o nombre (solo texto)


Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- The terms "in-house"...we are working to trademark 'InHouse'. e.g. "Your InHouse Solution". This clearly conveys to clients that we're not your typical reference lab...we perform testing on-site. We are a partnership willing to provide the expertise and share the profits.
Agradable de tener
- optimistic color scheme
- sense of depth/shading in the logo itself
- brighter hues with variation
- general likes - contemporary architecture, abstract art
No debería tener
- 1. drab colors (browns) although grays could be good as an element
- 2. dated, contrasting colors e.g. red, white & blue
- 3. prefer not to have a helix motif in the logo (overused by genetics companies) although if done in a novel, creative way it could be good
- 4. No decorative scripts