Packing Design: SNACK FOOD BAG
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Este cliente recibió 44 diseños de empaque de 11 diseñadores. Eligieron este diseño de empaque de GRAFANNA como el diseño ganador.
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Resumen de Diseño de Empaque
We are manufactures and our main product is a kind of shell-shaped corn puff in ketchup flavor: brand name is Pluto. (See photo Red Pluto Flips Ketchup)
We will launch 15 new products (like chips, tortilla, popcorn, biscuits, etc.) under the same logo Pluto.
As new Products are different, their layout must be different or with different designs.
But they must all be connected together with any feature, to be easily recognized / identified as same Pluto range of products.
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THE MAIN PURPOSE OF THIS PROJECT CONTEST IS:
Choosing the best connection between “Red Pluto flips ketchup" label and new designs for new products.
Customers must easily understand that new products are done from same Pluto Factory and are part of the same Pluto brand (production). We want new labels to naturally derive from old Pluto design with a modern and hip connection.
We would prefer drafts where 1 part is in red color (including Pluto Logo) and the rest of layout to be used for different designs (for different products). At the end of all different designs, they may have in common a part of their layouts, derived from Red Pluto Ketchup.
But we warmly welcome your different ideas and different suggestions.
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Send sample draft for any from products below:
PEANUT BUTTER CORN bag size: High 210 mm x Width 145 mm
TORTILLA CHIPS ( flavors: Nachos / Spicy Ketchup) bag size: High 160 mm x Width 130 mm
CRUNCHY CROUTONS bag size: High 160 mm x Width 115 mm
CARAMEL CORN bag size: High 210 mm x Width 145 mm
Bags are (no transparent) BOPP material, with different sizes, containing small quantities from 20 – 50 grams.
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Details for this project can be downloaded clicking to the link below:
http://www.sendspace.com/file/6c1n58 and
http://www.sendspace.com/file/j09f2h
Actualizaciones
Project Deadline Extended
Reason: there are designers submitting designs at the last moments.
there is no time to review and give feedback to all.
apologies for any inconvenience caused to the designers who submitted earlier
warm regards
Added Tuesday, April 16, 2013
Objetivo del mercado(s)
Target customers are young people: children, teens, students.
Tipo de industria / entidad
Factory
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- The new designs must include SAME Pluto logo, few pieces of the product view with flavor images and FEATURES CONNECTING ALL DESIGNS TOGETHER.
Agradable de tener
- A Feature is needed, to connect all new products with "Pluto flips ketchup" design and all designs together.
Connections could be any details like:
RED COLORED ribbons, RED COLORED dotted /spotted layout,
RED COLORED background containing lines within itself,
different nuances of Pluto Logo,
or else, or else, etc.
Show us what inspires you...
We would like to see strong deep colors, with 3D or fading reflections within them.
Final designs should bring the sense of appetite (making your mouth wet).
No debería tener
- - Pluto-Logo must be used without the word 'Flips"
- Must no have connection with PLUTO carton character.
- we don't like that all products to be in all-in-red bags.