National Product Company EFKO (brand Sloboda) Needs Packaging Design
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Resumen de Diseño de Empaque
We need a packaging design for a mayonnaise brand Sloboda (Russia). Our company is a National leader in the market of mayonnaise. Currently, the Sloboda mayonnaise line includes 5 different flavors. Now We are planning to produce a new flavor - ”Light". The structure of the package should be like the structure of other flavors in the product line.We need to create food style areas and color-coding of package.
We would like to see an appetizing and tasty look. The final design should have associations with light, freshness, exclusivity.
To get a good understanding of our product, please refer to File 3 on the attachments.
Objetivo del mercado(s)
Target audience of mayonnaise sauce "Light” is people, who take care of their figure, but they aren’t ready to give up of delicious food completely. These people want to look beautiful, so they follow a diet periodically and choose light products.
Tipo de industria / entidad
It Company
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- The structure of the package should be like the structure of other flavors in the product line. Messages, which must be placed on the label are required to:
- Attribute of brand:[ORGANIC CONTROL];
- Brand name: SLOBODA;
- Attribute of brand: ALIVE FOOD;
- Name of the sauce: LIGHT.
Agradable de tener
- The products, which should be shown on the label, must be included in the basic ration of people, who keep their weight trim and take care of their health.
- For example it can be avocado, grapefruit, radish, fresh herbs and so on.