The Last Crumb Logo Contest
¿Quieres ganar un trabajo como este?
Este cliente recibió 117 diseños de logo de 49 diseñadores. Eligieron este diseño de logo de Can Do Design como el diseño ganador.
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We are an all natural bakery located in Atlanta, GA. We produce a variety of tea breads/quick breads, cupcakes, crumb cakes, muffins, scones and cookies (with other products likely added as we move forward). We make delicious baked treats that happen to be made with really good wholesome ingredients.
We will serve a retail customer base through online sales via local and freight delivery; a wholesale customer base of cafes, hotels and grocery stores, and we also provide catering services around the items we produce (primarily brunches and desserts).
We need a logo that represents our brand and will become the centerpiece of our brand identity with other marketing materials keying off of the logo design and colors. Our name is light and playful and we would like the logo to reflect that, but also be bold enough that it makes an immediate impression while still having a sense of natural and organic whole food ingredients.
The logo will be used on packaging, apparel, printed materials (business cards, flyers, menus, etc.), website, etc. The winning design must translate well in both color and black and white thereby offering versatility, be easily readable when scaled down to small sizes, and instantly recognizable as we build brand awareness.
We do not have particular imagery in mind...if we knew exactly what we wanted we wouldn't be here. But, we are quick to know what we like when we see it.
Actualizaciones
We have added Target Market information and tweaked the look & feel sliders. We look forward to your submissions.
Please let us know what other information we can add to the brief to help make your job easier.
Thanks,
The Last Crumb
Added Friday, April 12, 2013
Please do not submit designs showing wheat straws or baguettes (or similar loaf breads). We are not a bread bakery. Please read the brief and feel free to ask us any questions you may have. We're happy to answer them.
Thanks!
Added Wednesday, April 17, 2013
Project Deadline Extended
Reason: Hello designers. We have extended our project a few days because we have been very tied up with other start-up tasks and just have not had the time to devote to giving good feedback. We've got most other items off our plates now and will be focused these next few days on getting the logo done. Thanks for your submissions and for understanding our need to extend the project.
Added Tuesday, April 30, 2013
Objetivo del mercado(s)
We have three target audiences: Retail, Corporate, and Wholesale.
Retail: Our typical retail customer is female 25-45, usually upper-middle or higher income earner with discretionary dollars to spend.
Corporate: We see Corporate accounts as typically being business like law firms, consulting firms, sales organizations or leasing companies, all of which have frequent meetings, client interactions, and may be inclined to provide thank you gifts to help close a deal, or once a deal is done.
Wholesale: We will be targeting wholesale customers such as high end hotels, natural grocery chains, cafes and coffee shop chains, all of which are positioned to purchase products in bulk/case quantity.
Tipo de industria / entidad
Marketing
Texto del logo
The Last Crumb
Estilos de logo de interés
Logo con emblema
Logo contenido dentro una forma / figura
Logo pictórico / combinado
Un objeto del mundo real (texto opcional)
Logo con personaje
Logo con ilustración o personaje
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.