Expanded Polystyrene Rebranding Image Redesign
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Este cliente recibió 13 diseños de ilustración de 4 diseñadores. Eligieron este diseño con ilustración de radleon como el diseño ganador.
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Resumen de Diseño Con Ilustración
We have included examples of existing graphics we would like to refresh in alignment with newer branding elements. These visual graphics are intended to convey how expanded polystyrene foam is used in a variety of different applications. We would like these images upgraded to a more sophisticated feel using the specified RGB colors. The visual concept would remain intact but needs to be suitable for a more mature target audience including packaging professionals, building & construction trade representatives and adult consumers.
The use of the expanded polystyrene surface texture as a part of the graphic is essential to provide a visual reference to the product being highlighted. The applications being portrayed are intended to highlight the products’ key performance qualities: lightweight (engineered air), insulation, cold chain shipping abilities, packaging protection, etc. These illustrations are intended for use in infographics, web content and print media; they may or may not be accompanied by copy.
We would like 1-2 samples of a new & improved graphic presentation of this messaging concept. For example, one image representative of insulation, one of packaging, etc. Please feel free to contact us if you have any questions.
Objetivo del mercado(s)
Packaging professionals, building architects, big box retailers, adult consumers
Tipo de industria / entidad
Plastic
Estilos de fuente para usar
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Use of expanded polystyrene surface texture; specified RGB colors:
- 187,140,9
- 94, 47, 29
- 94, 138,164
- 249, 162,28
- 164,167,15
- 161,141,135
- Other, complimentary colors may be used if needed but should align with this baseline color palette.