Can You Make Water Treatment Interesting? Looking for Simple, Clean Designs
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Este cliente recibió 141 diseños de logo de 37 diseñadores. Eligieron este diseño de logo de Roby Tiza como el diseño ganador.
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Resumen de Diseño de Logo
We sell wastewater treatment systems that make sure cities and towns have clean, pure water. These municipalities have to clean the wastewater (yes, poop) from their water systems and turn it into clean water that can go back into their homes...and the industry norm seems to be a dead boring logo. Can you change that?
The business is J&G Systems - and since there is no mention of water or treatment solutions in the name, you will have to hint at it in the design.
I know that the obvious designs will have blue water drops in the logo, but are there alternatives to that initial concept? We are looking for something clean and crisp that can also stand alone as a b/w design (this is a low priority, but something to consider). This design has to make small town city councils feel good about spending their money on a water treatment system and to show larger cities that we know what we are doing.
I like graphical elements, like beakers (but probably not test tubes) that give it a sense of "chemistry" without making them think that they are spending too much money on post-sale chemicals, but don't only if it's crisp and original.
I've uploaded some logos that I like to give you some preferences.
Objetivo del mercado(s)
Towns and Cities - we are talking with city managers, city council, etc. You can approach this as a B2B project
Tipo de industria / entidad
Water Treatment
Texto del logo
J&G Systems
Estilos de logo de interés
Logo pictórico / combinado
Un objeto del mundo real (texto opcional)
Logo abstracto
Conceptual / simbólico (texto opcional)
Estilos de fuente para usar
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- + Clean, simple design
- + Well thought out use of text and typography (J&G Systems) including proper kerning/letterspacing
- + Meaningful color choices - it has to speak to concept of clean and organized
Agradable de tener
- + It's ok to play with upper/lowercase contrast or removing character space (ie. J&GSystems)
- + Simple line work is appreciated when appropriate
No debería tener
- There are lots of water droplet logos out there - if you use that concept, you can't look like everyone else...