Logo for online retailer of automotive LEDs

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Este cliente recibió 20 diseños gráficos de 5 diseñadores. Eligieron este diseño gráfico de raph como el diseño ganador.
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Resumen de Diseño Gráfico
Create new or modify existing logo. Goal is to create a memorable multipurpose logo that incorporates the company name either integral to the design or closely complementing it.
Company name is "One Way Light" which is a reference to diodes passing current in only one direction. The current logo incorporates the icon for a diode inside the outline of a classic LED with unequal leg lengths. I attempted to find a font that complemented the icon I drew.
Objetivo del mercado(s)
Automotive enthusiasts.
Tipo de industria / entidad
Automotive
Estilos de fuente para usar
Colores
Colores seleccionados por el cliente para ser utilizados en el diseño del logotipo:
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- No more than two colors plus black and be viable in grayscale.
- It should scale for use on product packaging, letterhead, and for online marketing.
- Must include an element that can be incorporated into an icon.
Agradable de tener
- Current design utilizes the common icon for a diode as well as the outline of a 'classic' diode. Use of this is acceptable, but I am open to any alternative that presents a professional appearance.
- I like the idea of using orange in the logo. I believe it would need to be complimented or contrasted by another color. I am open to possibilities.
- Attached are images of my current logo as well as a screenshot of images that I hope can provide inspiration.
- I have no firm guidance on text style or font, but prefer simplicity, wide lines, and boldness over complexity or more elegant lines.
No debería tener
- flowers, animals, etc