Redesign of Grocery Retailer Logo
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Resumen de Diseño de Logo
COMPANY INFO: Rio Ranch Markets is one of Southern California's fastest growing Hispanic supermarket chains. With 7 stores currently operating, Rio Ranch Markets is preparing to expand operations throughout Southern California with the opening of five new stores in the next five years. Rio Ranch Markets places a strong emphasis on fresh foods including meat, produce, prepared foods, bakery and homemade tortillas.
NEW DESIGN Initiative: Rio Ranch is currently making adjustments to its marketing strategies to appeal to the changing demographics of our customers. As our Hispanic consumers shopping habits evolve we are looking to "tone down" our Latino imagine to appeal to the growth in the 1st and 2nd generation American born Hispanic population while also attempting to attract more general market consumers.
New Logo Requirements - New logo design should remove the existing sombrero hat and building backdrop. Looking for a simpler more modern style logo.
Objetivo del mercado(s)
18-45, Hispanic 1st & 2 generation
Tipo de industria / entidad
Marketing
Texto del logo
Rio Ranch Market
Estilos de logo de interés
Logo con emblema
Logo contenido dentro una forma / figura
Logo de marca de nombre
Logotipo basado en palabra o nombre (solo texto)
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- See pictures of competitors logo's and new layout. New logo should be word mark with a new "simple" emblem to make it distinct.
No debería tener
- Existing Sombrero hat and building background and Hat