Logo Design for Company Selling Bicycling Clothing
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Resumen de Diseño de Logo
We need a logo for a web-based company selling bicycling clothing. The target audience is North American men and women, age 18-60+, who ride bicycles for recreation and/or fitness.
Logo mark should be simple. Would be nice if mark was relevant to cycling, but doesn't need to be too literal. Overall, we want the brand to appeal to both genders and evoke feelings of movement, performance, quality, and balance.
Industry logos/brands we like:
- Athleta - http://athleta.gap.com
- Lululemon - http://shop.lululemon.com
(like the style, but this is geared to women)
- Hincapie - http://hincapie.com
(like the style, but too masculine for us)
- Pearl Izumi - http://shop.pearlizumi.com
Objetivo del mercado(s)
North American men and women, aged 18-60+, who ride bicycles for recreation or fitness.
Tipo de industria / entidad
Fitness
Texto del logo
KB CycleWerks
Estilos de logo de interés
Logo pictórico / combinado
Un objeto del mundo real (texto opcional)
Logo abstracto
Conceptual / simbólico (texto opcional)
Estilos de fuente para usar
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Mark and logotype that will work on the web and in print.
- Mark should be able to work on its own, for example as a favicon.
Agradable de tener
- Can work in either vertical or horizontal orientations. Can work in B&W/1-color.
No debería tener
- If you include a bicycle or bicycle parts, it should also include the rider. We sell clothing for cyclists, but not bikes. We don't want anything too literal in the bicycle direction. Some sort of abstract wheel as a symbol is OK. A rider on a bike is OK. Just a bike is not going to work. -- Flexible on colors but no purples, pinks, or greens.