Whoosh Fitness - new global identity

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Este cliente recibió 86 diseños de logo de 27 diseñadores. Eligieron este diseño de logo de S. Bala como el diseño ganador.
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Resumen de Diseño de Logo
Whoosh is a personal training and fitness product referral business. Until recently the business has existed purely as a private collective, so little is known about it outside a select group of fitness professionals. Whoosh is preparing to launch to the general public and is keen to do so with a new visual identity. The logo and colour scheme will be utilised on all mediums, particularly: website, social media, outdoor promotional signage, personal trainers uniforms and importantly a new smart phone app (which may need a unique application of the new logo but will need to look and feel like a seamless extension of the overall logo). The name of the brand originates from the dictionary interpretation of the customer promise of Whoosh as a business -- it is 'quick'. The speed and ease of delivery of Whoosh service and products is key to our success.
Objetivo del mercado(s)
25-39 year old fitness conscious people
Tipo de industria / entidad
Fitness
Texto del logo
Whoosh
Estilos de logo de interés
Logo abstracto
Conceptual / simbólico (texto opcional)



Estilos de fuente para usar
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- At least one bright colour that can be the basis of our overall branding theme, maximum of two.
- Effective in mono when full color applications of the logo are not available.
Agradable de tener
- Thought given to how the logo could be reinvented for use on a smartphone app, without materially changing the look and feel.
No debería tener
- Anything that makes it look like a gust of wind, speeding train, etc.
- Also should NOT have "Whoosh Fitness" which is the business name, the trading name and brand is purely "Whoosh"