• US$1900

• 49 diseños

• 7 diseñadores

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Resumen de Diseño Web

Founded in 1986, HCSS is the market leader for innovative software solutions for the heavy civil construction industry. Our suite of products, including the bestsellers HeavyBid® and HeavyJob®, are used by more than 40,000 workers every day to improve their proficiency at estimating, job management, resource management, safety and equipment maintenance. HCSS also offers new mobile applications and cloud computing services so companies can work on a wide array of devices including laptops, tablets and smartphones.

In addition to high quality software, HCSS is best known for providing world-class customer service, and for its friendly, employee-ownership culture. We offer a full range of professional support options to help customers maximize their software investment including implementation planning, training and INSTANT 24/7 phone support.

Goals, objectives and target audience

The goal of our new layout and design will be to increase conversions, enhance user experience and enhance our SERP rankings.

Our objectives are as follows:
1. Clean and well laid out home page. White space is OK.
2. CTAs in strategic locations throughout to drive conversions and MQLs
3. SEO rich content with appropriate layout to meet our SEO requirements
4. 2 Master Design Templates – Home & Internal
5. Custom Design elements for individual modules

Target Audience:
- Heavy / Civil Construction Industry
- C Level executives or persons in leadership roles who utilize our software
- MEN in the construction industry.

Look and feel

Sleek & clear, with appropriate spacing between all elements and whitespace is ok. The target audience is predominately Men so site should have rougher edges, gritty images and masculine lines. The majority of the layout has been done, see the link below for layout of home & internal pages, we are looking for the design elements now. As our site is module based, we are looking for the design and will be adding in the cotent, CTAs & images via div sections.

Framework document: http://app.uxpin.com/fea1d25919d7b238c7d16ad3c4183dbcbc6882ef/709457

Size: Scalable. 1024 or 1280 px width similar to hubspot.com.

Colors: Dark/light greys, oranges, yellows and green to match our current logo.
Brand colors - Green PMS 356 and black are our dominant colors, can use yellow and orange (C=0, M=48, Y=98, K=0) as accent colors.
White background with grey section dividers.
Company Green: PMS 356, #006633, RGB 0,102,51

Text: H Tag sizes should be in line with the design elements & image sizes. Content text should be 12-14 px.

Home Page Design: use hubspot.com for example of similar look and feel for layout & content div section breaks.

Internal Page Design: Will utilize site header/footer and have standard white for background of content sections.

Custom Modules: Css & wrapper will need to be created to mirror similar elements of the home page call out areas/content dividers to they can be utilized when needed.

Images: Home page images will be utilized throughout the internal pages. Images should correspond to attached text or idea. Real world heavy equipment construction images preferred but icons are acceptable for our software suite as they will be utilized throughout.

Mobile Design: Current site has responsive web design, we will need separate CSS for the mobile rendering for the Home page & internal pages

Delivery requirements

Current website CMS is Sitefinity that utilizes master templates and layouts built in Visual Basic and div modules for content. Designer should be familiar with this concept and able to produce master.vb templates w/ corresponding css upon completion of project.

1 Home Page Design – Master Template in VB w/ css for design & HTags. Also, a separate CSS for mobile rendering.

1 Internal Page Design – Master Template in VB w/ css for design & HTags. Also, a separate CSS for mobile rendering.

Module – CSS & wrapper to match HP elements

Web Browser Compatibility – All: IE, Safari, Mozilla, Chrome

Objetivo del mercado(s)

Construction company executives, estimators, project managers, equipment managers, and IT support. We mainly target US and Canadian customers.

Tipo de industria / entidad

Construction

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Mira y siente

Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.

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Requisitos

No debería tener

• Feminine design - our industry is largely male construction workers.
  Don't use script or goofy fonts
  Don't change the logo, or put it in an image where it is not easily viewable.

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