MDA's National Muscle Walk T-Shirt

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Create a national MDA Muscle Walk t-shirt design that resonates with our key demographics, embodies our brand voice, excites and entices the community to fundraise $100 (minimum to receive a t-shirt) and raise awareness through continued wear of the t-shirt after the event. Please see/review the following attachments:
Creative Brief: Guidelines for designs (i.e. audience, preferred t-shirt/copy colors, copy, etc.)
Backgrounder: Learn about our organization and MDA's National Muscle Walk event.
Logo Options: View three logo options. One must be included in the final design (separate logo files are also attached).
Thank you for your interest in creating a t-shirt design for the Muscular Dystrophy Association’s national Muscle Walk program!
Objetivo del mercado(s)
MDA Muscle Walk brings communities together — donors, partners, sponsors and volunteers — to fight back against muscle disease. In past events, the majority of participants were women:
• 65% Female
• Ages 25-54
• 59% Personal Connection
Tipo de industria / entidad
Non-Profit
Estilos de fuente para usar
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Include the MDA Muscle Walk logo (three options in separate attachment)
- Only be for the front of the shirt (national sponsor logos will be printed on the backs)
- Only include two colored inks
- Include the copy: “Bringing Strength to Life”
Agradable de tener
- Prefer to be on a neutral colored shirt (i.e. black, white, light gray or dark gray). These colors will lend themselves to a smooth branding transition with the logo update.
No debería tener
- The design should feel free – no boxes and/or hard lines.