The Homecrowd Logo Design- help redefine group property purchase
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Resumen de Diseño de Logo
The brief is to create a logo for our new business called The Homecrowd
The Homecrowd connects property investors with home buyers to make owning property in New Zealand a reality.
Delivered in a simple but beautiful online user experience, put simply we are the ultimate property matchmakers
The business idea originated as we saw the need to think differently about property purchasing. In creating The Homecrowd we are recognising our strengths in community and innovation to deliver a whole new crowd sourcing model for property buying.
The Homecrowd will change the face of home ownership in 2016.
Our brand needs to be reflect our innovative and community minded focus. At the heart it needs to be simple.
The beauty of the business will be that it delivers a service which is easy and you'll be left feeling like you have just had a great product experience.
Inspiration:
https://slack.com/- simple, strong visual, fantastic onboarding process and in general a great product
http://www.homely.com.au/- this is a similar type of business. We like how they have simply articulated the brand in a modern way
https://www.airbnb.co.nz/ - creation of a symbol that has become a strong identifier for the brand
Objetivo del mercado(s)
Property Buyers and Investor- 30+
Likely to be double income no kids or single income no kids
Tipo de industria / entidad
Business
Texto del logo
The Homecrowd
Estilos de logo de interés
Logo abstracto
Conceptual / simbólico (texto opcional)
Logo de marca de nombre
Logotipo basado en palabra o nombre (solo texto)
Estilos de fuente para usar
Colores
Colores seleccionados por el cliente para ser utilizados en el diseño del logotipo:
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Simple
Agradable de tener
- An icon that goes alongside the wordmark
No debería tener
- We are open to suggestion on colours. We have selected a range of colours below but we are not suggesting using multiple bold colours! We would expect to see one bold colour married with something more simple such as white or a colour with reduced opacity.