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Cool, yet classical logo - can you help?
¿Quieres ganar un trabajo como este?
Este cliente recibió 280 diseños de logo de 88 diseñadores. Eligieron este diseño de logo de Halfull Media como el diseño ganador.
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- Garantía
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A$400
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280 diseños
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88 diseñadores
Resumen de Diseño de Logo
We run a boutique management consulting firm that assists clients with issues like strategy, innovation and marketing to name just a few. Our advice is cutting edge, often taking companies where they haven't been before which entails significant risk on their part.
As such our logo needs to combine leading edge with trust. We currently have a logo which works especially well on our embossed business cards, but when limited to 2 dimensions seems to fall short. It is now ready to be reinvented. Please see our website to get a feel for us and what we do - as well as our current logo. www.rapidimpact.com.au
We compete against such firms as McKinsey & Co, BCG, Monitor Group and a host of other consulting firms. They are all much bigger than we are but they address similar issues for similar clients. We don't want to copy them but they are an important point of reference as the "industry standards".
We require the end product to be provided in EPS, PDF and JPG formats, and it various sizes (to be provided later). It will also be required colour reversed.
Actualizaciones
Update 1:
- Light colours won't work - they look too much like consumer product logos to me. Colours like Royal Blue, Dark Green and Grey all seem to work, but, for example light blue isn't.
- Most of the designs I've seen so far have tried to go too far I think. Please remember we are in a conservative profession so the challenge is to use the design to make a subtle statement. We want to go on the next part of our journey more than to have a radical change of path
Added Monday, July 25, 2011
To All Designers who have given their time, energy and talent to this project,
Added Friday, August 05, 2011
Objetivo del mercado(s)
CEOs, Senior executives, Board members etc - generally quite conservative and risk averse
Tipo de industria / entidad
Marketing
Texto del logo
Rapid Impact
Estilos de logo de interés
Logo de marca de nombre
Logotipo basado en palabra o nombre (solo texto)
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- It must have understated style. It should be stylish and stand out yet remain conservative and approachable for our clients who are CEO's, Divisional Heads, Boards and other Senior Executives.
It should be a logical progression from our current logo. If the change is to be a big one then you should make the transition path clear. Given that we want to keep the business cards we have it must be sympathetic to its predecessor.
It needs to be both inspiring and edgy, yet also must inspire confidence amongst a pretty conservative client bunch.
Must look good on letterhead, email, invoices, cards, and in the top corner of powerpoint slides.
Agradable de tener
- Style, finesse and understated elegance. The logo equivalent of "the new black". Armani, Kenzo, Mercedes, Porsche and Mont Blanc are examples of logos that are sympathetic.
No debería tener
- If the logo could be described as "cute" or "gimmiky" it is not for us. Please, no visual metaphors for "impact" or "speed". If it would look at home in a supermarket it isn't right either.
Given our target market, innovation is good, but novelty is not.