Updated logo design for a boutique independent real estate business in country NSW, Australia.

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Resumen de Diseño de Logo
We would LOVE an updated logo design with new font for our boutique independent real estate business based in Mudgee, NSW, Australia.
Background:
- Operating since 1973.
- Current logo of "the house of the rising sun" been in use since 1991 and no longer reflects Mudgee's vibrant culture or our position as the leading real estate business.
- Mudgee is a thriving regional country town 3.5 hours west of Sydney, known for it's acclaimed wineries, agriculture, produce, arts, cafe culture and tourism.
- Our business is known for it's professionalism, expert local knowledge and getting results and community involvement.
What we want:
- A new logo and contemporary font that is simple, strong and understated.
- Potentially for the logo to be used as a stand alone design (with no company name).
- Using our colours of red on yellow (Pantone 485c on 109c)
- lower case font and ideally stacked under neath (i.e. each word on a new line) and left aligned.
Reference:
- Current business logo (attached file)
- Business website www.thepropertyshop.com.au
- Mudgee Region website www.visitmudgeeregion.com.au
Actualizaciones
Added Tuesday, August 11, 2015
Project Deadline Extended Reason: We are extending the deadline to allow designers the opportunity to submit their best ideas for our brief. We want quality not quantity. Please read the brief and we look forward to seeing your ideas! Added Tuesday, August 11, 2015
Hi, we really appreciate your design so far. We are looking for a simple and strong logo to go with a contemporary font. No House or roof as this is too generic for the real estate industry. Added Tuesday, August 11, 2015
Objetivo del mercado(s)
People seeking to buy or sell real estate in the $250,000 - $2,000,000 category. Our target market is predominately between the ages of 25 - 60, comprising locals seeking a bigger house, new build or more land, or out of town people looking to make a 'tree change' for lifestyle reasons. They are generally educated and are dual income earners, and appreciate the country lifestyle.
Tipo de industria / entidad
Real Estate
Texto del logo
the property shop (lower case)
Estilos de logo de interés
Logo pictórico / combinado
Un objeto del mundo real (texto opcional)



Logo abstracto
Conceptual / simbólico (texto opcional)



Logo de marca de nombre
Logotipo basado en palabra o nombre (solo texto)


Estilos de fuente para usar
Gustan otros estilos de fuente:
- slab or serif
Colores
Colores seleccionados por el cliente para ser utilizados en el diseño del logotipo:
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- font - serif, lower case, stacked and left aligned i.e.
- the
- property
- shop
- colour - red on yellow (Pantone 485c on 109c)
Agradable de tener
- Ideally we would like a logo and font together though are OPEN to ideas i.e. maybe a new font design will be strong enough with a logo.
No debería tener
- Do not want a generic house or house roof. These are too common in the real estate industry.