Film Company logo UPDATED BREIF! 'Overactive Imagination'
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Este cliente recibió 59 diseños de logo de 16 diseñadores. Eligieron este diseño de logo de Hoopoe como el diseño ganador.
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Resumen de Diseño de Logo
**UPDATED BRIEF**
So initially we didn't want to be too prescriptive however a few people have asked for a more detailed brief. So here are a couple of ideas we have been throwing round the last couple of days... still totally open to ideas outside of this too though.
Idea 1 - sketch font & illustration. OVERACTIVE IMAGINATION in a sketch font with the spaces the letters create (the circle in the O, the triangle in the A etc) filled in with hand drawn sketches. We are a transmedia company so steer away from illustrations that are too filmic - eg no film rolls or clapper boards - think more of ideas a creative mind might have - we like nature, trees, water, abstract sketches, more traditional tools like pencils or something like the iphone play symbol at a push could work too. Think outside the square, anything could work! Play around with directions within the sketches doesn't need to be too straight up and down.
Idea 2 - A thread of thin, hand sketched outlines of objects (same sort of illustration ideas as above) with Overactive Imagination in a bold font (maybe sketched, maybe not over) top. We've uploaded a file as a style reference to give a clearer idea of the kind of illustration for this one.
Also updated a few examples of logos to serve as style references for things we like. Hope this helps give a bit of inspiration. Again if you have ideas that you like that don't fit either of these we'd still love to see them.
**ORIGINAL BRIEF**
We are rebranding our small and up and coming New Zealand film production company and need a logo design. Our main focus is film however we also work in the television industry. It's a creative industry so we're looking for something er creative!
Bold and ambitious but not too cluttered.
Like sketch fonts/illustrations. Nothing too literal (ie no film rolls) it should be more reflective of a creative 'overactive imagination'.
Needs to work onscreen, in print and online.
Objetivo del mercado(s)
The audience who watch our films. We produce all kinds of content, but stories that exhibit a social conscience or environmental bent get us going.
Tipo de industria / entidad
Film Production
Texto del logo
Overactive Imagination
Estilos de logo de interés
Logo pictórico / combinado
Un objeto del mundo real (texto opcional)
Logo abstracto
Conceptual / simbólico (texto opcional)
Logo con personaje
Logo con ilustración o personaje
Logo de marca de nombre
Logotipo basado en palabra o nombre (solo texto)
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- The full company name.
Agradable de tener
- Like sketch/hand drawn fonts but open to other alternatives.
Black, white, grey and greens colour preference but not exclusive if you have an idea outside that. Here's a link and list to the type of greens we prefer:
http://cloford.com/resources/colours/500col.htm
aquamarine 3 (mediumaquamarine)
mediumseagreen
cadetblue
darkslategray 3 & 4
darkseagreen
No debería tener
- No film rolls or clapper boards please.