Logo Design - Mobile Timetracking Application
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The logo is for a mobile device time-tracking application used for service contractors (construction, landscape, hvac, plumbing, cleaning, utilities, etc.)
Primary use of application: replaces employee "punch clocks" or hand-written timesheets with a mobile phone-based solution.
Employees clock in/out on their phones from site. The application tracks time data for payroll, for jobcosting, and for tracking estimated vs. actual hours on jobs, and for client billing. Having one time-entry system that can do these tasks in one system saves most offices a week per month of paperwork processing.
Design needs a strong, color scheme but a very clean, simple, ultra-friendly look/feel. Background color of all screens in the app are white to improve visibility outdoors - logo should be designed to be used on a white canvas.
Don't want it to look like "software" company... want it to look like a solution. Application itself has a metro "inspired" UI - it's not exactly metro, but it is simple, rectangular, minimal and clean.
A mobile phone in the logo - or some simplistic representation of one - might help us communicate what our product is more clearly...
See attached files for logo styles that we like...
Objetivo del mercado(s)
Male (not exclusively, but heavy majority), 18-45, somewhat afraid of new technology, trades-workers (esp. construction)
Tipo de industria / entidad
Construction
Texto del logo
crewtime.com
Estilos de logo de interés
Logo con emblema
Logo contenido dentro una forma / figura
Logo abstracto
Conceptual / simbólico (texto opcional)
Logo con personaje
Logo con ilustración o personaje
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- masculine/rugged color scheme
friendly-lookling logo
non-technical looking
Agradable de tener
- simple
simple-looking mobile phone/clock incorporated into the logo
No debería tener
- don't want the logo to look "technical" or software-y
avoid feminine colors/pastels