UK Fund Manager seeks logo for flagship brand
¿Quieres ganar un trabajo como este?
Este cliente recibió 90 diseños de logo de 23 diseñadores. Eligieron este diseño de logo de RK DESIGN como el diseño ganador.
Únete gratis Encuentra trabajos de diseño- Garantía
Resumen de Diseño de Logo
Our firm is a UK-based asset manager, so any design needs to be understated, and corporate in nature.
The logo is for our flagship model portfolio service called 'Alpha: r2' or rather 'Alpha: rSquared'- this text box wont allow the 2 to be superscript! Essentially the title means outperformance (alpha) correlated to a benchmark (rSquared)
The logo colours should be limited to any combination of black, white, grey, blue.
The greek symbol for alpha, 'α' needs to be part of the design and should to link with 'r2'
I've attached a file with an outline idea where the alpha symbol links into 'r2' and looks like the greek symbol for omega 'Ω' - the key will be for the public to see 'αr2' first - i.e. it must be obvious that it's α and then r2 before people realise the r2 looks like the omega symbol 'Ω'.
The 'αΩ' idea is appealing as 'α' means first and 'Ω' is last in the greek alphabet so lends itself to further marketing, but I'm open to any ideas that link α and r2 together in any form, remembering that its target audience is financial institutions such as banks, financial advisers and wealth managers.
Objetivo del mercado(s)
Financial intermediaries/banks/asset managers
Tipo de industria / entidad
Financial Service
Texto del logo
αr2 or Alpha: r2 or Alpha: rSquared
Estilos de logo de interés
Logo de marca de nombre
Logotipo basado en palabra o nombre (solo texto)
Logo con siglas
Acrónimo o logo tipográfico (solo texto)
Colores
Colores seleccionados por el cliente para ser utilizados en el diseño del logotipo:
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- The symbol α with r^2 somehow linked (see pictures)
Agradable de tener
- αr2 linked so at first glance it looks like αr2, but αΩ is obvious after looking at the logo in depth
No debería tener
- No cartoons, nothing wacky, no colours outside of black, white, grey, blue (any combination is fine - not all colours need to be used)
- I'm looking for a bold, modern design - nothing too intricate. This logo needs to be clean so it's easy (looks good) to print on factsheets, brochures etc