UK Fund Manager seeks logo for flagship brand

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Este cliente recibió 90 diseños de logo de 23 diseñadores. Eligieron este diseño de logo de RK DESIGN como el diseño ganador.

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Resumen de Diseño de Logo

Our firm is a UK-based asset manager, so any design needs to be understated, and corporate in nature.

The logo is for our flagship model portfolio service called 'Alpha: r2' or rather 'Alpha: rSquared'- this text box wont allow the 2 to be superscript! Essentially the title means outperformance (alpha) correlated to a benchmark (rSquared)

The logo colours should be limited to any combination of black, white, grey, blue.

The greek symbol for alpha, 'α' needs to be part of the design and should to link with 'r2'


I've attached a file with an outline idea where the alpha symbol links into 'r2' and looks like the greek symbol for omega 'Ω' - the key will be for the public to see 'αr2' first - i.e. it must be obvious that it's α and then r2 before people realise the r2 looks like the omega symbol 'Ω'.

The 'αΩ' idea is appealing as 'α' means first and 'Ω' is last in the greek alphabet so lends itself to further marketing, but I'm open to any ideas that link α and r2 together in any form, remembering that its target audience is financial institutions such as banks, financial advisers and wealth managers.


Objetivo del mercado(s)

Financial intermediaries/banks/asset managers

Tipo de industria / entidad

Financial Service

Texto del logo

αr2 or Alpha: r2 or Alpha: rSquared


Estilos de logo de interés
Logo de marca de nombre

Logotipo basado en palabra o nombre (solo texto)

Logo con siglas

Acrónimo o logo tipográfico (solo texto)


Colores

Colores seleccionados por el cliente para ser utilizados en el diseño del logotipo:

0355a3
3176b5
85abd2
cedeed
eaf1f7
ffffff
000000
757575
c8c8c8

Mira y siente

Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.

Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama

Requisitos
Debes tener
  • The symbol α with r^2 somehow linked (see pictures)
Agradable de tener
  • αr2 linked so at first glance it looks like αr2, but αΩ is obvious after looking at the logo in depth
No debería tener
  • No cartoons, nothing wacky, no colours outside of black, white, grey, blue (any combination is fine - not all colours need to be used)
  • I'm looking for a bold, modern design - nothing too intricate. This logo needs to be clean so it's easy (looks good) to print on factsheets, brochures etc

Archivos
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JPG
IMG_2355 Saturday, 29 August 2015 12:21:34
domingo, 30 de agosto de 2015
JPG
image Sunday, 30 August 2015 08:22:24
domingo, 30 de agosto de 2015
Pagos
1er lugar
£120
Total
£120

Fecha límite del proyecto
08 sep. 2015 15:46:17 UTC
Language

Inspiración de Diseño de Logo
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