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Logo for Fostering Agency
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Este cliente recibió 35 diseños de logo de 16 diseñadores. Eligieron este diseño de logo de SPLATmedia como el diseño ganador.
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- Garantía
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£150
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35 diseños
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16 diseñadores
Resumen de Diseño de Logo
www.fostering.in is an independent Fostering agency that seeks to find Foster Carers for Looked-after children throughout the UK.
There are about 400 private fostering agencies in which Foster Carers are able to decided who they would like to foster for, each company is different with varying forms of support offered.
This company is part of a company called Five Rivers which is a not-for-profit social enterprise, we have found that there are lots of large corporate companies seeking to find foster carers and they are able to put a lot of money into advertising which makes it difficult for us to find foster carers for our children.
Initially this website (which hasn’t been built yet) will focus on local areas.
The second word on the logo would be variable an example URL www.fostering.in/london this will vary depending on the area we have an office providing a local brand. I’ve attached an example if that didn’t make sense!
So the purpose of this logo is to help create a localised brand that’s different compared to others.
I’m looking for a passion brand that evokes an emotional reaction that helps the audience engage with the subject matter.
Playful, and Colourful but not too much as it’s a highly professional and supportive service.
There’s a misconception about the children who are normally fostered. They’re normally over the age of 11 and have experienced traumatic backgrounds.
So the purpose isn’t to position the logo to look child friendly in a stereotypical sense.
An example of the owning company of this can be found at www.five-rivers.org to give you an understanding of the branding. (This logo should look completely different to Five Rivers)
Actualizaciones
The two most important elements on this logo are the word Fostering.in and then the location would be variable depending on which office I use it for.
For example I have 12 local offices throughout the UK, so I’ll vary the logo if I were creating a mico-site for my Wiltshire office, it would then read
Fostering.in Wiltshire
Fostering.in London
http://www.fostering.in/logo_example.gif
So the linking the content of the logo to a location isn’t too important as it will change depending on what I’m looking for.
The purpose of this marketing strategy is to show that I have a strong local presence in and around my regions allowing me to change when I need to.
Added Thursday, August 04, 2011
Objetivo del mercado(s)
Families, Adults aged 21-60 years old
Tipo de industria / entidad
Advertising
Texto del logo
Fostering in London
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
