Brochure Design Project

Ganador
Contest winning design

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Este cliente recibió 134 diseños de brochure de 11 diseñadores. Eligieron este diseño de brochure de JAC Marketing como el diseño ganador.

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Resumen de Diseño de Brochure

Check our www.cruiseretirement.com. Company Name is "Cruise Retirement" and the brochure is to be named "Retire in Style".

We are seeking a brochure that captures the essence of the idea of living aboard a cruise ship in retirement therefore must encompass not only cruising but also retirement living, therefore we're promoting "a lifestyle better than living ashore in a retirement village".

Brochure will be around 20+ pages though there will only most likely only be around 6 pages of actual templates needed which can be used interchangeably plus a front and back cover.

Some pictures on the brochure will take up full pages with maybe a caption so these other pages should be pretty quick.

Must have great presence and "feel" about it.

Friendly, cheery brochure with bright colours.

Must "look a million dollars" as the market we're targeting is very selective and we're competing in a very competitive market, retirement villages where our clientele is investing large sums of money in their retirement and they are basing their decision on whether to trust us on possibly only this brochure.

This is a new project that will launch on television, radio, pamphlet and brochure in the next 6 weeks.

Work on a brochure I'd been doing attached. Don't just want a repeat of this brochure. This is to provide you with various pieces of text to start the brochure, not to copy the design, which I think is antique and needs completely redoing.

Ícono de Información
Actualizaciones

Project Deadline Extended
Reason: At present we have only received a few designs and at present none of them are truly suitable to what we're after or require quite a few changes in terms of creativity to even come close to what we'd be expecting from professional graphic designers.
Added Sunday, May 26, 2013

Project Deadline Extended
Reason: New designers have accepted the invitation to submit designs and many have only had a couple of days to submit designs.
Added Sunday, June 09, 2013

If you haven't already submitted your final designs, please finalise and submit them. Deadline is almost reached.


We look forward to the seeing the final submissions.

Regards,


Cruise Retirement Ltd.

Added Sunday, June 16, 2013

Objetivo del mercado(s)

50+ age bracket (therefore larger writing for brochure text)

Tipo de industria / entidad

Radio


Mira y siente

Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.

Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama

Requisitos
Debes tener
  • We are after classy and sophisticated, not gaudy and cheap so the design must look formal yet modern and eschew the virtues of contemporary and exotic and a higher standard of retirement living rather than "bright, gaudy, cheap and a quick buck".

    Our company is designed to provide sophisticated and practical living arrangements for people that are looking for comfortable, practical yet stylishly different in terms of the elegance and lifestyle that people would normally expect for the price of standard living arrangements.

    Brochure when completed must be sent in an editable format rather than just static.

    Must have a section for pricing comparison between costs of living in "Own Home vs. Retirement Village vs. Cruise Retirement" for comparision of costs.

    Must also have a second comparison with the same titles though this is a "Features/Facilities Comparison".

    Must use only royalty-free photography.

    Must NOT use pictures of GIANT cruise ships. The ships we're providing our clientelle are mid-1990's ships therefore have a capacity of around 800-1000 capacity, not like today's MEGA-liners that hold 2000-5000 passengers. We don't want to mislead our clientele.

    Must NOT use pictures of ships with any names or logos on them (to forestall the possibility of copyright and trademark infringement).

Archivos
Descargar todos los archivos - 6,9 MB
Pagos
1er lugar
A$260
Total
A$260

Fecha límite del proyecto
16 jun. 2013 10:41:51 UTC
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