Print Ad for Golf School

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Este cliente recibió 64 diseño de publicación de 20 diseñadores. Eligieron este diseño publicitario de Cheeky Creative como el diseño ganador.
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Resumen de Diseño Publicitario
This ad will be for Golf Digest Golf Schools and will appear as a full page ad in Golf Digest magazine as well as the tablet version of the magazine. We also hope to use a version of the ad for an email blast. We want to lean towards more visual as opposed to emphasis on copy, we can reduce the amount of attached copy if it helps the look. This ad will place a high emphasis on the featured instructors, as they are leaders in the industry and a key selling point, we need to be able to show their faces as well as small bios. Our other key points of emphasis are the many golf school locations and the history of Golf Digest Schools. See attached outline of copy for more details.
PLEASE NOTE: The samples of previous ads are for your reference but should not be a guide. We are looking for something new and different.
PLEASE AVOID GRASS backgrounds
Objetivo del mercado(s)
Our typical golf school student is high income, high education, demographic. The school for them is a luxury vacation, combining the fun of improving their golf game with the enjoyment of taking the school at a luxury resort and spa. Average age is 53 but most tend to feel and react to slightly younger marketing.
Tipo de industria / entidad
Industry
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- High emphasis on our catch phrase "Are you ready to play better golf" as well as logo.
Also emphasis on the featured instructors and locations.
Agradable de tener
- Bold feel, appeal to both male and female
No debería tener
- no concepts that are too far "out there" as it relates to reaching our target demographic.