Sponsorship Green Logo Redesign: At the intersection of Sports, Entertainment and the Environment
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Este cliente recibió 184 diseños de logo de 35 diseñadores. Eligieron este diseño de logo de Virgoxblu como el diseño ganador.
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Resumen de Diseño de Logo
In addition to the original submissions it has been suggested that I modify my current logo for TheSponsorshipGuy (attached). Ideas include eliminating the T and reversing the and including the man icon in green. Supporting it with some other iconography is a plus, maybe adding background shapes like a stadium icon. This way the logo is familiar to my customers of TheSponsorshipGuy, but indicates the specialization.
Logo update - redesign. Sponsorship Green evolved from a traditional sports sponsorship company (creating partnerships between sports teams, entertainment venues and companies) to focus on the ever growing number of firms in the environmental space that want to reach out to mainstream consumers. The key is to normalize sustainable behaviors and adoption of products that are good for the environment.
For years many sustainable brands have suffered from the belief that somehow only hippies and left wing types would pay extra or adopt these kinds of products. This includes a wide array of items from solar panels to green cleaners, to hybrid cars.
The fundamental theme is that everyone follows a sports team, goes to concerts and venues. When fans see solar, recycling, organic food, recycling etc. going on at a venue like these it becomes normal and not something that only "tree huggers" do.
I am looking for a logo that bridges these two worlds. For idea generation please check out my website sponsorshipgreen.com and greensportsalliance.com.
Work that demonstrates integration of this thinking is greatly appreciated an will lead to additional projects.
Art Files added are to give you an idea of my work and clients along with some historical images.
Actualizaciones
Project Deadline Extended Reason: Based on feedback from Poll and individuals we need more time to find the right design. I have added more information and some specific suggestions to the brief. Please review and consider modifications or new submission if you have been eliminated or have not submitted. Thank you for your efforts they are truly appreciated. Added Friday, October 2, 2015
Objetivo del mercado(s)
Green products and services trying to reach a broad audience
Tipo de industria / entidad
Marketing
Texto del logo
Sponsorship Green Please carry over font with icon silhouette of man as letter I from TSG logo which is attached.
Estilos de logo de interés
Logo pictórico / combinado
Un objeto del mundo real (texto opcional)
Logo abstracto
Conceptual / simbólico (texto opcional)
Logo con personaje
Logo con ilustración o personaje
Estilos de fuente para usar
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Must convey connection between events and environment. consider stadium or seating layouts as part of icon, consider silhouettes of fans arenas. Could add wind turbine or something other than leaves to convey "green" sustainability.
Agradable de tener
- Prefer simplicity. Instant recognition. Perhaps include icon of stadium to imply sports and a large audience. See files added for crowds and stadia. Doesn't have to be literal.
No debería tener
- Stereotypes of earth, planet, leaves.