• A$200

• 60 diseños

• 17 diseñadores

---

Resumen de Diseño de Logo

I require a design for a new business based in Perth called Mums 2 Work.
Executive Summary
This is a concept that has its roots in the rapidly changing face of the global workforce – for whom the drive to achieve, excel, create wealth is no longer enough...balance personal satisfaction and enjoyment of both work and family are equally important. A paradigm shift that has seen almost every progressive country remodel the way their population lives and works.
Recognition in particular that a large part of the workforce is women who are choosing to start families later in life. This leaves a “gapping” hole in the workforce an exit of invaluable experience, talent skills and knowledge. This global awareness has resulted in a plethora of countries setting up strategies, support both financial & emotional to assist parents (especially women) to return to the workforce.
In Australia we are only just feeling the waves of this change lap at our shores...with increasing community demands for greater balance of life and work , to greater international media exposure and government attention, along with the ‘tougher times’ perceived to be ahead for business – the need for this population of [parents to return to the workforce is dire.
The irony lies in the fact that when these talented, highly efficient, experienced and valuable skill force attempt to return to work the support politically, financially & within the workplace its self is lacking.
In our belief these Mothers are needed back in the workforce ion positions worthy of their abilities & experience and not just any menial job just because it is the only ‘family friendly’ option.
The further irony lies in the fact that Companies are in dire need of a skilled, talented workforce – this sector of the workforce can deliver not only this but also candidates that will give 100% productivity in less time therefore less cost.




The Potential Market

Mums To Work is a programme that delivers to Mothers returning to work. The environment to prepare, plan & pursue a successful career that is balanced with the needs of family.
Mums To Work are also the platform from which these candidates will have access to companies and businesses who are interested in a union.
Mums To Work is also a programme that will deliver confident, driven candidates to the workplace so that companies can benefit in the economic, community and emotional benefits of utilising this skilled workforce.


Capturing the Niche

Mums To Work offers a service that is unique in that there is no other in the market offering the bilateral benefits to both parties .
It will provide a community care focused service/product that can be the catalyst in assisting to mend the “torn seam’ in today’s society of the battle to attain balance. Protecting and nurturing our future generation in profitable and sustainable way.
Who are we?

We are an organisation whose purpose is bilaterally layered;

Mothers
For Mothers considering returning to work our belief is that they deserve to return with confidence & clarity.
That they be supported to choose and purse a career that is fulfilling & rewarding for their family too.
Providing an environment where Mothers can attain and update their knowledge, skills and tools to become outstanding candidates in which ever field they choose to pursue.
Our vision is to create a future that allows Mums to attain... with confidence and clarity,
The balance between the ability to nurture & care for our future generation with also pursuing a fulfilling rewarding career in a workplace that shares, supports & understands these values.

Business/ Employers
We believe implicitly that WA business will benefit greatly from this untapped commodity of talent.
That business should have the opportunity to understand further and ‘tap’ into a sector that is highly effective, efficient and cost effective.

Our vision is that we want to become the catalyst/creator of a union between these two entities.

Our ultimate purpose is that through this union we will develop a culture that strengthens the fibre of our community.
It is our belief that this ‘bringing together’ will assist both Mothers and Employers to find an efficient, profitable and balanced relationship. A relationship where family & profit can coexist to create an affluent, secure and dynamic state.
That our state of WA becomes known as much for its work/family balanced culture as it’s never ending sunshine.

In due course it is our vision to win the support of industry figure heads, influential business leaders and respected politician s to join us in championing this union and ultimately the future welfare & stability of our state.
It is our belief that the golden thread that binds an affluent, thriving community begins with the nurturing, support and protection of all its members.
Especially those who are responsible for the nurturing, development and employment of our future generation.
We believe the responsibility lies with us in the present to compose an environment of sustainable, profitable balance so that future generations can also benefit.

We know that all landslide paradigm shifts in the conscience of a community & business are born when one voice, one action is inspired and compelled to speak a message loudly enough...we want to be that voice!

Objetivo del mercado(s)

Mums returning to work

Tipo de industria / entidad

Progressive

Texto del logo

Mums2Work