Supermarket Shelf Talker

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Este cliente recibió 12 diseños gráficos de 3 diseñadores. Eligieron este diseño gráfico de G.Krastinkova como el diseño ganador.
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Our small company sells products (food jugs and vacuum flasks) at store locations. We need shelf talkers and stickers that can help us accomplish the following task: main characteristics of our products have to pop out at the customers, so they don't miss us when passing by.
Shelf talkers and stickers are intended to be used till the end of our winter season.
Shelf talkerers need to be adhered to the edge of store shelves, while stickers are going to be placed directly on the surface of each box.
Specific shapes? We are open for suggestions: rectangle, oval, or round.
It will be good to take a look of the brand's products on Internet: food jugs and vacuum flasks.
Actualizaciones
There are two alternatives for this shelf talker
1) Card Type (with rectangular shape), size 4 x 30 cms.
2) Hanging Type, common shapes are round, oval, etc., size 12 cms. diameter.
The sticker can be 6 cms. diameter.
Added Friday, June 07, 2013
Project Deadline Extended
Reason: We want to have a few more hours, 48, to let all the designers that have accepted the challenge to submit a proposal or review it after our feedback.
Added Sunday, June 09, 2013
Objetivo del mercado(s)
Age +25, male or female. Wealthy consumers, aspirational consumers and also those who wish to have the best.
Tipo de industria / entidad
Store
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Slogan in Spanish: "No más comidas frías"
(Translation: No more cold food)
Attribute: German quality.
Attribute: Hot or cold 24 hours (only product in the shelf with this feature).
Brand's logo
(Since shelf talker + sticker are going to be used during winter season, we want to sell heat capabilities, mainly).
Personality of the brand:
Confidence
High Quality
Prestige
Innovation
Design
Colours of the brand:
Main: Black and orange
Secondary: Yellow and white
Agradable de tener
- Main characteristic:
Inner body has a special coat (latest German technology) to preserve heat more efficiently.
Secondary characteristic
Made of HIGH QUALITY stainless steel
No debería tener
- too colorful, we prefer to use the colors of the brand