Spiffing Pics
¿Quieres ganar un trabajo como este?
Este cliente recibió 73 diseños de logo de 30 diseñadores. Eligieron este diseño de logo de NY MAMMOTH como el diseño ganador.
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Resumen de Diseño de Logo
WOULD LOVE TO SEE:
Designs that look as much as possible like this in content and style (though a camera and tripod would replace the bicycle of course): http://farm4.static.flickr.com/3104/3166906374_7d5f09fe5b_o.jpg
WOULD ALSO LOVE TO SEE:
Designs that have this feel, though obviously the content would differ: http://furthr.co.uk/wp-content/uploads/2013/02/londonunderground_posters8.jpg
I am setting up an online business to sell my photographs. I produce very high quality landscape and cityscape photography. My target market consists of people prepared to pay a fairly premium rate for an outstanding product (they will probably be professional people with an eye for design/aesthetics - maybe furnishing a home or purchasing corporate art for an office or buying artwork to hang in their restaurant/shop).
If people are to buy from me online, they need to have tremendous confidence in me, my brand and my site. Currently I am largely unknown, so this needs to establish me quickly, send out the right message and have personality. So I am having a great site developed. I need a brand identity and personality to match and to catch the eye. The concept of 'Spiffing Pics' is based on the idea that I am a 'gentleman photographer' - the word 'spiffing' being an old-fashioned English word suggesting a slightly eccentric, upper-class enthusiasm. The 'gentleman photographer' is implied to be someone with style, class and a little English eccentricity. He is outdoors. Likes to wear tweed. Etc. Not that all of that needs to explicitly stated of course, but that's the general 'tone of voice'.
I am aiming for a logo that can be used on the website, on all my branding and probably in the corner of my pictures (at least when viewed online) to provide identity.
I have some specific visual concepts and mock-ups that I want to share (see text in this brief and also attached file). They involve Spiffing Pics text as a signature with a stylised representation of an old-fashioned camera (perhaps dangling from the 'S' of 'spiffing' and alongside it something suggesting the gentleman photographer - a tripod and old-fashioned walking stick, pipe, moustache or hat).
The logo needs to be striking. The writing needs to look stylish and high quality - maybe like a sophisticated signature (but easily readable). It needs to be simple enough to work against pictures - so available as black on white and white on black perhaps. Certainly a colour palette that will work in a range of settings. The silhouette-style black on white and white on black versions are essential. Versions with more colour can be provided too if desired.
STRONGLY RECOMMEND: Following the design idea included in the file attached. I am open to alternatives, but I would like to see designs that implement this specific visual idea. (Taking into account the ideas and requirements included in this brief)
PLEASE VIEW THE FOLLOWING:
To interpret the 'gentleman photographer' aspect of the brief, please look at the following links...
http://farm4.static.flickr.com/3104/3166906374_7d5f09fe5b_o.jpg
also:
http://farm9.staticflickr.com/8372/8427472490_18c90d5920_o.jpg
and:
http://www.bellsofalnwick.co.uk/images/productimages/County%20Caps/Hampshire.JPG
Actualizaciones
Although I am most interested to see different ideas and ways of interpreting the brief, I would like to see some designs that specifically implement the visual idea included in the file I attached to the brief. Designs doing this would be much appreciated along with other ideas. Thank you all. I appreciate your attention - this new business idea is exciting me tremendously and your designs could make all the difference!
Added Friday, June 14, 2013
When interpreting the 'gentleman photographer' aspect of the brief, please take a look at these links:
http://farm4.static.flickr.com/3104/3166906374_7d5f09fe5b_o.jpg
also:
http://farm9.staticflickr.com/8372/8427472490_18c90d5920_o.jpg
and:
http://www.bellsofalnwick.co.uk/images/productimages/County%20Caps/Hampshire.JPG
Added Friday, June 14, 2013
Thank you everybody for submitting so many excellent designs! I have been away on business for a few days, but will be sending specific feedback to each of you within the next day.
Best wishes,
Ed
Added Wednesday, June 19, 2013
Project Deadline Extended
Reason: Hello there,
I have been away travelling and would like a little more time to discuss designs with you guys!
Huge thanks for the hard work and creativity that you have been inputting to this project.
Best wishes,
Ed
Added Saturday, June 22, 2013
Project Deadline Extended
Reason: I am working with someone whose design I wish to select - the extra time is to allow it to be finalised. My thanks to everyone who put forward designs - I will update once the process is complete.
Ed
Added Thursday, June 27, 2013
A winner has been awarded. I want to thank everyone for your designs - the creativity, hard work and skill from you all is massively appreciated. In particular, thanks to those of you who revised designs after my feedback.
Warmest regards,
Ed Hurst
Added Friday, June 28, 2013
Objetivo del mercado(s)
Reasonably affluent. Aesthetic eye for quality (with some quirkiness). People creating a home, buying corporate art or running restaurant/shop.
Tipo de industria / entidad
Landscape
Texto del logo
Spiffing Pics
Estilos de logo de interés
Logo con emblema
Logo contenido dentro una forma / figura
Logo pictórico / combinado
Un objeto del mundo real (texto opcional)
Logo con personaje
Logo con ilustración o personaje
Logo de marca de nombre
Logotipo basado en palabra o nombre (solo texto)
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- The words Spiffing Pics written in an elegant style (probably like a signature) - but still clearly readable
A representation of an old-fashioned camera subtly linked to the text
Versions that will work with limited colour (silhouette-style versions required - black on white and white on black versions required) - but also a version that can use colour if it suits your design
Something suggesting the 'gentleman photographer' (see uploaded file for this - I mean things like a flat cap, a moustache, a walking stick, a pipe - something of that sort).
No debería tener
- Anything that seems to modern or boring
Anything where the text is unclear
Something that is too visually complex as it needs to be striking and work even if not seen too large
Something that needs lots of colour to work (though a colourful version can be supplied as well)