New Australian edible gifts business needs a logo

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Este cliente recibió 75 diseños de logo de 29 diseñadores. Eligieron este diseño de logo de CLUSTER CREATIONS como el diseño ganador.
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Resumen de Diseño de Logo
Based in Sydney, we are launching a new gift delivery service.
The brand name is Huggl - and it is all about sending something simple to a friend via regular Aus Post (it may be a customised cookie/lollies etc).
We initially need a brand logo. Key requirements are:
- square proportions
- work in the name huggl.com.au (either within the logo or can work together well)
- needs a character of some sort, eg, a little cuddly huggl dude. Not too gender specific!
We also need a colour palette to work throughout the site (funky/bold/poppy colours - no pastels). This colour should obviously tie back to the logo.
Further, we will need some background wallpapers to go on the site so any inspiration there would be great.
Objetivo del mercado(s)
broad appeal - must be urban/cool without alienating older demographic (hard I know!) - if in doubt, don't play safe.
Bought by web-savvy consumers but appealing on a package sent via Aus Post
Tipo de industria / entidad
Business
Texto del logo
huggl.com.au
Estilos de logo de interés
Logo abstracto
Conceptual / simbólico (texto opcional)



Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Must be able to work at small dimensions (eg, on a small sticker or back of a greetings card)
No debería tener
- old style fonts
no teddy bears