New dance school requires refined logo and brand. )

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Este cliente recibió 47 diseños de logo de 14 diseñadores. Eligieron este diseño de logo de Rafael como el diseño ganador.
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We are looking for a logo and brand standards; font, colour etc. for our new dance school and social club.
This is from our business coach questionaire on our brand:
How would your describe them? (Age, location, industry etc)
For social dancers: Successful individuals whose kids have grown up, they are financially secure and able to invest in a hobby and community to spend their time.
Competitors: People who are walking part time or are in school, who want to have a career in dance eventually. They are trying to make a name for themselves in the dance world so eventually they will be able to coach and teach.
Kids: Parents who want to invest and see the potential in dancing. Kids who aren't doing 5 different activities (baseball, acting, dancing, etc.) but are focused and have parents who look at dancing as a great skill set for them. Similar to how some parents view and train in piano. Financially stable families. Kids whose parents are investing in dancing for their future.
How does the market see your company today?
They are unaware it exists. Parents don't see the opportunities that dance provides, and competitors are struggling to find a place the recognizes the needs.
What impression do you want to convey?
That were coming and we want dancing to have international recognition.
That they can have a great career and life through dancing.
That it's a great activity to invest time and money. A place where people will take a great care of them
List 10-20 keywords that describe your company?
Love, Passion, Leaders, Luxury, Royalty, Excellence, Determination, Focus, Strategy, Quality, Dignity, Honesty, Respect, Partnership, Humility, Loyalty, Joy, Modern, Fresh, Rebellious, Victory, Champions
If your company was a person, who would it be?
Richard Branson (Sarah) Jesus (Vlad)
If your company was an object, what would it be?
Mercedes
What is exact name you would like to use for your logo?
Victory DanceSport & Social Club
List (any links to) design inspirations similar to what you currently have in mind. Explain what you like about these design styles.
http://www.brooklyndancesportclub.com/ - Style, how they explain their academy, easy to read
http://www.apple.com/ca/ - Modern, high end - but a little hard to navigate
http://www.porsche.com/canada/en/ - Style, high end luxury
http://www.fcbarcelona.com/ - Showcases their brand very well. Colors, symbols, values. A little cluttered.
List (any links to) designs styles that you do not like. Explain what you don’t like about these design styles.
http://www.dancelessonsvancouver.com/ - charge high end prices but looks budget.
http://www.samsung.com/ca/home/?cid=ca_ppc_google_samsung-corporate_samsung_20130201 - huge brand/boring website. Looks like their is no effort.
Do you have any specific images or icons in mind that you would like to see incorporated into your logo?
Something the represents victory. We like the look of a crest. Possibly a crown, palm branch, silhouette of latin dancers palm. Symbols that symbolizes victory, royalty, luxury but that show were a dance club.
Do you have any preference to your corporate colours?
Gold and brown
https://www.google.ca/search?q=good+background+for+gold+writing&biw=1366&bih=667&source=lnms&tbm=isch&sa=X&ved=0CAYQ_AUoAWoVChMI3cyDlOjcyAIVxDiICh3uVwye#tbm=isch&q=gold+logos&imgrc=c4y-LPhjjPu4OM%3A - love the look of this gold and brown - love the look of this
Stylistically, on a scale of one to ten, how do you want the logo to look? (1 being closest to the first word, 10 being closest to the second word.)
Feminine - Masculine 6
Simple - Complex 4
Quite - Loud 7
Subtle - Bold 8
Necessity - Luxury 10
Economic - Expensive 9
Modern - Classic 3
Playful - Serious 5
Raw - Refined 8
Exotic - Common 4
Adventurous - Secure 5
Tipo de industria / entidad
Business
Texto del logo
Victory DanceSport & Social Club Ltd
Estilos de logo de interés
Logo con emblema
Logo contenido dentro una forma / figura



Estilos de fuente para usar
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Colors - Brown Background and Gold Writing
- Logo - Victory DanceSport & Social Club Ltd
Agradable de tener
- Crest - Something that symbolized victory, dance, with a regal style
- High End
- In the pictures below: We like the silhouette of the man on left who has both arms to the side, and the picture of the lady on the right.