New Brand Identity and Logo Design Project

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Este cliente recibió 238 diseños de logo de 71 diseñadores. Eligieron este diseño de logo de GliderGraphx como el diseño ganador.
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PPC were est. in 1991, and is a successful commercial interior design and build company based in Central London. We are now looking to refresh our image.
We need ideas for our new logo, which will be at the heart of our brand! The design of our new logo, needs to be distinctive and capable of captivating clients’ attention and must represent the PPC core attributes:- Partnership, Professionalism, Creativity, Good Management and Trust.
The successful design will need to demonstrate an imaginative and new approach and be based on a concept which moves away from the existing brand image.
For the successful winner we will be looking to commission them to further works to develop the new icon/image through to webpage layout and office stationary and supplies.
Updates
We have updated the brief removing the example of the kind of thinking we were looking at. Please do not send icons or designs with the address or lion as we do NOT wish to pursue this idea. Many thanks.
Added Tuesday, June 18, 2013
Thank you for your entries so far. We have had to be quite short in some replies and feedback from eliminations as we had so many entries.
We feel we are getting closer to a chosen logo. The ones that we have eliminated we feel are either too close to our existing brand or the conceptual image used does not reflect our core business/values.
We are a commercial office design and build company based in central London working for high end corporate clients, many of which are in iconic London buildings such as the Gherkin and Shard etc.
The use of colour to draw attention to the logo is important. We wish to move away from our existing corporate colours to ones that are interesting and eye catching but still professional.
Added Monday, July 01, 2013
Objetivo del mercado(s)
Blue chip corporate office occupiers in central london (includes financial, legal, advertising, PR and property sectors)
Tipo de industria / entidad
It Company
Texto del logo
PPC or an image or both
Estilos de logo de interés
Logo pictórico / combinado
Un objeto del mundo real (texto opcional)



Logo abstracto
Conceptual / simbólico (texto opcional)



Logo con siglas
Acrónimo o logo tipográfico (solo texto)



Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- A concept design that encapsulates both our function which is offering high quality consultative design and build solutions to commercial office occupiers (please see website www.ppcllp.com) and our core values of established, professional and quality service.
The design must be innovative and command client attention.
Agradable de tener
- 1 option could be a icon/conceptual image that has nothing to do with sector or existing logo but commands attention and is innovative. Essentially we are looking for a fresh new image.