Apartment Complex in Southeastern US needs new signage & identity!

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por BRANDMECHANIC el viernes, 11 de diciembre de 2015

a lifestyle you deserve!?


por Propietario del proyecto el martes, 15 de diciembre de 2015

Yeah, I think that's pretty absurd way for a property to profile itself well, too. If we really wanted to get into a discussion we could talk about the abuse of the term "luxury" in the real estate market in recent years. In any case, that designation you reference is not the "current" sign, rather just an example one. But maybe you did understand that.


por BRANDMECHANIC el martes, 15 de diciembre de 2015

Yea - got that... I want to do something for these apartments that actually reflects "what you get"... which really (like you stated) is a clean, warm, dry, dependable home...


por BRANDMECHANIC el martes, 15 de diciembre de 2015

Where did you get the name "verde" from? Seems to mean "green" in a lot of cultures... but i found this... When used with the verb ser, verde means literally green in colour, while the verb estar is used with figurative meanings of verde such as naïve, risqué, unwell or dirty. (Spanish) - Is this a problem?


por Propietario del proyecto el martes, 15 de diciembre de 2015

Actually I've been advised by the property manager (who I am going to be speaking with shortly) to remove the name Verde entirely and just have the address displayed on signage. And then revisit this in a few years.

Not going to ask you or anyone else to change the specification for the design so close to the date. The visual/layout/colors/profile is the most important thing I think?


por BRANDMECHANIC el martes, 15 de diciembre de 2015

great! because the complex doesn't really seem fitting of a name... "Ponderosa Grande Central Deluxe Southfork West East Wing Stage II" on regular homes is just an unnecessary confusion...


por Propietario del proyecto el martes, 15 de diciembre de 2015

Guess that is what makes you the "brand mechanic".

And yeah I actually kind of agree about superfluous names in many housing developments/communities. There's a bevy of ridiculous ones where I grew up Fox chase, Briarwood, Quail Arbor, Corey Woods, etc. etc...


por BRANDMECHANIC el martes, 15 de diciembre de 2015

Are there actually 1426 houses on Platt St or does the USA use a random numbering convention? I see so many American addresses with long as street numbers...


por Propietario del proyecto el sábado, 19 de diciembre de 2015

You think it is confusing in the US? It isn't just here. I have traveled to many places where the building/house numbers are absolutely nonsensical. I was in Berlin recently and the numbers alternate on sides of the street, as you might expect. Then at one point on the left hand side of the street as you're going northbound, all the numbers started occurring sequentially.

In Costa Rica and other areas of central america they actually don't have numbers on houses or buildings AT ALL. IT IS BONKERS. Locality and placement is expressed in terms of number of meters away from some "known" landmark. And once that landmark goes away, is destroyed or redeveloped, they express it in terms of where the "old green church used to be". Talk about stupid.


por BRANDMECHANIC el sábado, 19 de diciembre de 2015

interesting...

here in NZ all numbers are even one side and odd the other... the numbering starts closest to the town post office and gets bigger the further away...

even Great South Rd (this has to be our route 66!) follows this convention BUT as it passes through each suburb the numbering starts again...


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