Ad Design for Hong Kong’s Most Popular Hostel
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Este cliente recibió 38 diseño de publicación de 16 diseñadores. Eligieron este diseño publicitario de Simon Hon como el diseño ganador.
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Resumen de Diseño Publicitario
THE COMPANY:
Yesinn was found by a passionate traveler in 2005. We aim to provide the most valuable, relaxing, and comfortable environment for backpackers and travelers. Yesinn currently operates in four locations in Hong Kong: Causeway Bay, Fortress Hill, Yau Ma Tei, and Tai Kok Tsui. (Please disregard the Philippines location on the website)
THE AD:
We are looking for a new design for our print advertisement which will be sent to hostels mainly in China (possibly other countries in Asia as well) for display. The purpose is to attract backpackers/travelers to select Yesinn as their accommodation of choice in Hong Kong.
We are looking for designs that are: eye-catching on a wall of posters, youthful, non-wordy, simple, and uses images of our room/facilities in creative ways. We do not want traditional, typical hotel-like advertisement designs.
Good luck and thank you in advance!
Actualizaciones
Project Deadline Extended Reason: We would like to allow more time to maximize the number of possible choices. Some general feedback:- Please change the font of “Yesinn/Yesinn Hostel” to Staccato222 BT (file uploaded)- Highly preferred if the award recognitions are included somewhere- If you use any stock images, make sure they relate to backpacking/traveling, as opposed to Hong Kong as a tourist destination- The Chinese translations are a must for the company name, the four locations, and the award recognitions Added Tuesday, December 22, 2015
Objetivo del mercado(s)
Backpackers, travelers
Tipo de industria / entidad
Hospitality
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Ad must be/have:
- • A3 size
- • Company name in English and Chinese (Yesinn Hostel / 悅思客棧)
- • Yesinn Logo (file below)
- • Images of our rooms and facilities (or used in some way)
- o Dropbox link: http://bit.ly/1RbCDzy
- • The four locations in English and Chinese
- o Causeway Bay (銅鑼灣)
- o Fortress Hill (炮臺山)
- o Yau Ma Tei (油麻地)
- o Tai Kok Tsui (大角咀)
- • QR code (file below)
- • Website (www.yesinn.com)
- • Able to tell the country is Hong Kong
- **Any major words/phrases/sentences used must be in English and Traditional Chinese. If unsure if something needs to be translated or how to be translated, please inquire via email.
Agradable de tener
- • Award recognitions (not a must if they do not fit)
- o “Most Popular Hostel in Hong Kong” by HostelWorld in
- 2012 & 2014 (香港最受歡迎獎)
- o “Certificate of Excellence” by TripAdvisor in 2014 (卓越獎)
No debería tener
- Ad should not be/have:
- • Address or telephone numbers
- • Prices
- • Images of cliché Hong Kong skyline, tourist attractions,
- etc. (focus is not about Hong Kong)
- • Overly wordy