Diabetes Youth Auckland Logo Design Project

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Este cliente recibió 56 diseños de logo de 21 diseñadores. Eligieron este diseño de logo de Tracy Smith como el diseño ganador.
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Diabetes Youth Auckland needs a new logo design to replace 'Buzzy Bear' which has become dated and doesn't reflect our brand well.
Diabetes Youth Auckland is a division of Diabetes NZ Auckland Branch which is part of Diabetes New Zealand. However we need to set ourselves a part as the group that supports young people aged 0 - 18 years and their families as our target market is very different.
We provide support and information through events, camps, information evenings and a newsletter to both young people aged 0 - 17 years with diabetes and their families in the Auckland region. 99% of our database has Type 1 diabetes, an autoimmune disease for which there is no known cause or cure. There is a small handful who have Type 2 diabetes. 65% of our database is aged 13 - 17 years.
Our new logo needs to be contemporary, distinctive in a competitive charity market & within the different diabetes groups in New Zealand, easy to read, easy to use on all our marketing communications and appeal to parents, children and teenagers (our biggest group).
Our current logo, Buzzy Bear has to be used alongside the Diabetes NZ Auckland Branch logo because on it's own the only word used is 'Youth' so no one knows it is Diabetes Youth Auckland.
Actualizaciones
Thank you for all your submissions. I was impressed with quality and we had plenty of good options to choose from. I have selected a logo and notifitied the designer. We are currently working on refinnig it a bit before final sign off.
Added Sunday, August 04, 2013
Objetivo del mercado(s)
People with Type 1 diabetes aged 0 - 18 years and their parents. (65% of them are 13 - 17)
Tipo de industria / entidad
Marketing
Texto del logo
Diabetes Youth Auckland
Estilos de logo de interés
Logo abstracto
Conceptual / simbólico (texto opcional)



Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- The words Diabetes Youth Auckland and a logo - ideally abstract. The colours should be modern, bold, edgy to appeal to teenagers but still work for younger kids and parents.
The typeface will also be important to look modern & edgy but professional enough to appeal to fund donors and sponsors.