Poultry Animal Health Product Label Design for Backyard Farmers
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Este cliente recibió 17 diseños de viñeta de 9 diseñadores. Eligieron este diseño de etiqueta de SofiaDesignStudio como el diseño ganador.
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Resumen de Diseño de Etiqueta
We need a label design for a new brand (name to be finalized yet - will use PureScience logo attached as a placeholder). We will launch several products for backyard farmers to use on their chickens. These products will treat insect and parasite problems on chickens and their coops. Products will be sold in farm & fleet stores and packaged in a powder bottle (similar to baby powder with shaker top - attached to project with a Vamousse label on it currently for a different brand/product - should be replaced with proposed design) and aerosol cans. Designs should consider photographic or illustration treatment, incorporation of imagery of farms or chickens, use of bold, bright colors (prefer NOT to use yellow as a competitor brand already uses soft yellow primarily). Design needs to work across 2 different package formats: powder bottle and aerosol.
Product in shaker needs to have this copy on the front (aerosols will be similar in amount and type of copy required - specifics not yet defined):
- PureScience logo
- Poultry Dust
- Controls Northern Fowl Mite, Lice
- Nature-derived active ingredients are safe for use around people and animals
- Ingredients (will be provided for final design, not yet public)
Brainstorming to date that we liked includes landscape imagery, bright/bold images of chickens, potentially more playful integration of chickens (either caricature or photographic with speech bubbles announcing product use like, "Help! I've got mites!"), and potential inclusion of person (should be female or child - could be just arms holding a chicken rather than full body).
Objetivo del mercado(s)
Consumers with backyard chickens - typically raised as pets for daily eggs
Tipo de industria / entidad
Health Product
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Design shown as a label on the powder bottle attached
Agradable de tener
- Extend design to a standard aerosol can to show portfolio look. Does NOT have to be identical across products - could use different chicken images, for instance.
No debería tener
- Yellow cannot be the primary or dominant color as several competitors use yellow almost exclusively.