Label Design for a New Alcoholized Root Beer
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Resumen de Diseño de Empaque
Create a design for a new alcoholized root beer. This is a new product category in the USA growing very rapidly. Root Beer is a popular flavor of Cola, but recently, beer manufacturers have added alcohol to it and have created a new product that has gained traction on the market at a tremendous rate.
Root Beer is vintage product that has been around for a hundred years. Consumers of this product are mostly male between the age of 30 to 45. They purchase this product for its nostalgia and vintage look and taste.
This product will be in a standard 355 mL brown bottle.
It is 5.9% abv.
The name of the product is ''Henri's Hard Root Beer''.
We have uploaded some pictures of traditional root beers to give you an idea of the feel we want our product to have and also, the bottle the product will be filled in.
Actualizaciones
Project Deadline Extended
Reason: Need more time to deceide winner.
Thank you!
Dominic Lafortune
Marketing Blue Spike Inc.
Added Thursday, January 28, 2016
Objetivo del mercado(s)
Consumers are male 30-45, same market as craft beer consumers
Tipo de industria / entidad
Product
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Design must have a vintage feel to it