Refresh
Project beginning in New Zealand Mortgage Market Requires Hipster, Retro, Brand Identity
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Este cliente recibió 86 diseños de logo de 18 diseñadores. Eligieron este diseño de logo de logoworld como el diseño ganador.
Únete gratis Encuentra trabajos de diseño
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A$400
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86 diseños
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18 diseñadores
Resumen de Diseño de Logo
We want a brand and name that instantly states what we are looking to do :
refinance your mortgage & save you money
We require a mortgage refinancing brand that encompasses all of the below goals in a manner that is :
hipster
vintage
confident
simple
fresh
warm
retro
The Brand will be used primarily in D.M and Social Media
good examples of strong brand, look & feel we like would be at the following websites...
http://mortgagesupply.co.nz/
& If you google : "hipster brands" that should give you an idea of what we are looking at for a retro cool feel in the mortgage space.
http://monocle.com/magazine/
(we have not finalized the exact name of the brand yet - & would appreciate your help)
however the most likely is
Logo : Switch
TagLine : The Mortgage Improvement Project
What we do -
"improve your mortgage / save you money"
Our team contacts clients through either D.M, Social Media, or Outbound calling....
Our Brand Print lists the following motto's
To be New Zealand’s leading mortgage improvement service, putting the most money back into the pockets of Kiwis.
No Cost
To be an ongoing Project…..Every year we want to put the most dollars back into the pockets of New Zealanders.
NZ’s leading and most talked about (in social media & geographically targeted suburbs) mortgage refinance service.
Updates
Hey Designers
- the outline should now be very specific and clear around the look & feel & I will not make any further adjustments.
Added Friday, July 12, 2013
Project Deadline Extended
Reason: Final decision to be made Tuesday 23rd July, to allow for final work on designs
Added Saturday, July 20, 2013
Objetivo del mercado(s)
New Zealander's who have a home loan
Tipo de industria / entidad
Media
Texto del logo
"The Mortgage Improvement Project" - "Switch" Or other Suggestions Please
Estilos de logo de interés
Logo con emblema
Logo contenido dentro una forma / figura
Logo pictórico / combinado
Un objeto del mundo real (texto opcional)
Logo abstracto
Conceptual / simbólico (texto opcional)
Logo de marca de nombre
Logotipo basado en palabra o nombre (solo texto)
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- high quality usable Jpegs for facebook and D.M mailers
- the name in the logo or tagline
- inform the client that we improve mortgages
- must have a hipster feel to it, retro, cool look whilst retaining a professional air
Agradable de tener
- other wording in the logo possibly outlining the potential saving to clients.
"switch" "move" etc
logo & tagline
No debería tener
- the word re finance in the logo
should not have a banking or real estate feel to it.