Mail - Scan, Sort & Forward - Web Design

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Este cliente recibió 14 diseños web de 3 diseñadores. Eligieron este diseño web de Papersky como el diseño ganador.
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Resumen de Diseño Web
We need a web design for a mail scan, store, view and forward service. It is a lifestyle service predicated on freedom, convenience, ease of access, ease of use, security, safety. It involves personal information and is accessed remotely.
No branding or style guide is yet complete so an open pallet is available but design should convey simplicity as it targets demographic 45-75 years travellers but also high net worth multi location professionals, miners and other multi-location workers.
Competitor sites are: (for business description examples)
www.virtualpostmail.com
www.passthepost.com.au
www.posthasteaustralia.com.au
Updates
Attached files are wireframes which show how the service will work (UI). You should use these to form ideas about your web design for the service. They are not templates nor am I looking for a UI dev (yet).
Added Thursday, September 22, 2011
Objetivo del mercado(s)
Travellers ( especially retirees) and multi-location workers eg miners
Tipo de industria / entidad
Business
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Being a lifestyle site, the pages must be low on text, lite layout, imagery addressing the target market.
Navigation should be simple to use
Concept of visitor / member / client should be addressed. The user needs to be able to permission other user groups (read-only)
Talk to reasons why prospects want to use this service.
Agradable de tener
- access to view nearest Aust Post office.
Regular call to action like survey, quiz or did you know info which may keep the user returning to the site.
Campaign section which enables customising of campaigns on an ongoing basis
Ability to access and download Terms & conditions, brochures .pdf or other information.
Simulate how service works..video or webcast
No debería tener
- Do not want heavy or dense text everywhere. Use imagery where possible. Icons should be thematic not isolated.