Flyer Design Project for Retailer
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Resumen de Diseño de Flyer
We are an indepedant retailer in the UK, selling Ladies, Mens & Kids Clothing, Homewares & Gifts.
Periodically we mail out a flyer to our customer database. This entitles the customer to a 10% discount along with any specific message/theme. For example; new season launch, etc.
We promote the flyer as a shopping card as it has a credit card size perforated pop out. This allows the customer to reuse the discount again and again within the time limit. It also gives the customer a sense of exclusivity.
Given the strong response we are also going to mail to similar postal addresses obtained from the postal register. These purchased addresses will not have a customer name therefore we need to capture the name upon the customer using their discount flyer. The design needs to allow for such capture.
Flyer Details
-style of flyer is to appreciate Autumn Season and to promote new autumn season stocks are now in.
-A5 double sided flyer, digitally printed and personalised
-Die cut out size; 85mm x 55mm (perforated pop out)
-Our cutomers are mainly female, however, design to appeal to male also.
Attachments:
-Readmans logo
-Cafe Fresco logo
-Opening times, terms & conditions, address/contact details.
Actualizaciones
Project Deadline Extended
Reason: To allow for more designers to submit their designs.
Added Wednesday, September 21, 2011
Project Deadline Extended
Reason: Require more ideas
Added Monday, October 03, 2011
Objetivo del mercado(s)
-Existing Customers
-New Customers from same demographics of existing customers
-Mainly female customers, between ages 20-70.
Tipo de industria / entidad
Credit Card
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- -style of flyer is to appreciate Autumn Season and to promote new autumn season stocks are now in.
-Die cut out size; 85mm x 55mm (perforated pop out)
-Area for Customers name, address & PPI on main flyer
-Promote free parking
-Promote Cafe Fresco offering Breakfast, Lunch & Afternoon Tea
-Promote no membership is required to shop
-To include address/contact details (see attached details)
-To include terms & conditions (see attached text).
-To include opening times (see below)
-To promote new floor of Homewares & Ladies.
-Promote that discount is only valid until 30th October (date to be confirmed)
Clearly advertise that:
-customer gets 10% off everything.
Pop out card to include:
-Logos; Readmans & Cafe Fresco
-Area for customer name, barcode, postcode
-State that its a Shopping Card
-state that they will get 10% off
-Valid until date.
-Final artwork to be available in pdf, ready for printing and also orignal files.
-Amendments to chosen design to be allowed for in project price.