Big Soda Public Service Campaign
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We are developing public service campaigns that focus on questionable practices by the soda industry. We have developed two taglines. We need an image to accompany each tagline for a public service announcement.
1) Big Soda promised to leave our kids alone. Then why are they spending millions of dollars to target kids behind your back? Looks like there’s a new teacher in town. #SipOnThat
[For this tagline, an idea that come to mind is a soda bottle dressed as a teacher that is lecturing kids in school about the importance of drinking soda, but we are open to other designs]
2) Why is soda always available in the checkout lane? Big Soda knows when your guard is down. They wait until you’re vulnerable to make their move. #SipOnThat
[For this tagline, an idea that come to mind is a robber or a spy looking to take advantage of someone, but we are open to other designs]
Objetivo del mercado(s)
Adults. Trying to motivate attitude change about the soda industry to improve health outcomes.
Tipo de industria / entidad
Industry
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Needs to be effective at evoking emotion. Must be eye catching