Arboritec Commercial Catalog

¿Quieres ganar un trabajo como este?
Este cliente recibió 85 diseños de catalogo de 8 diseñadores. Eligieron este diseño de catálogo de Eric Z. como el diseño ganador.
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Resumen de Diseño de Catálogo
Arboritec is an innovative and young company seeking to revolutionize and reinvigorate the wood floor refinishing industry. We make hi-tech waterborne wood floor finishes, each raising the bar in the market. We want customers to rethink what they can get out of a wood floor finish, and challenge conventional wisdom.
We see ourselves as visionary, hi-tech, consumer focused, and elite. We strive to bring the Silicon Valley business model and philosophy to the wood floor refinishing industry.
We have products for residential as well as commercial customers. Commercial customers include engineers, architects, facility owners, restaurants, retail stores, etc.
For this project, we want you to create an 8-page commercial catalog. This catalog will be used to promote our line of commercially suitable products. We would like to establish ourselves as the go to provider of commercial finishes, as this segment of the market is untapped.
The design should communicate energy, freshness, professionalism, confidence, and lightheartedness. Clean lines, soothing colors schemes.
Attached is a document to facilitate design. This document includes a draft of the copy we plan to use. This amount of copy, no more but possibly less, needs to fit in the design. The document has descriptions of a basic vision, which are guiding principles, not rules. These are highlighted in yellow on the document.
We have also provided a folder with branded images, such as product shots to place in the design. Some of these may be changing, but will work as placeholders for design purposes. The folder also includes shots of our UVElite product in action. This is the focus of the catalog. Incorporation of these is encouraged.
Stock photos are also encouraged where possible. Our vision is just an idea. We encourage creativity and re-imaginings of what we have offered.
Actualizaciones
A good link for inspiration: http://www.dr-schutz.com/en/ultimative-pu-broschuere-dr-schutz
Added Friday, July 19, 2013
The word doc has been reattached, as one designer pointed out the file was no longer working. This is the same file as before if you have downloaded the first attachment.
Added Tuesday, July 23, 2013
Our deadline is fast approaching. Are there any further questions we can answer for you? All designs should have the inside back cover as a pocket folder designed into it. Just to clarify, all designs should be sized to allow for 8.5 x 11 sheets to be held within this pocket. Thank you for all your ideas and efforts.
Added Friday, July 26, 2013
Project Deadline Extended
Reason: Due to an unexpected absence, feedback was not provided in as timely a manner as we had planned. In order to make up for this inconvenience for designers, the deadline has been extended 5 days.
Added Saturday, July 27, 2013
Project Deadline Extended
Reason: Need more time to tweak designs to what we need.
Added Sunday, August 04, 2013
Objetivo del mercado(s)
Commercial floor owners. Architects. Retail store owners. Engineers
Tipo de industria / entidad
Residential
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Must have 8 pages
Must Include our Logo (provided)
Must Include copy on attachment
Must include product shots
Must be clean and sophisticated
Calming/relaxing color scheme
Incorporation of at least a few UVElite action shots provided
Agradable de tener
No debería tener
- No clip art
No serif fonts
No neon colors