Logo design needed for a web based IT strategy startup
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We need a logo designed for for a new web based application/company called “informed”. We leverage a web application to develop and deliver IT strategy for customers in an interactive and prescriptive manner. We are looking to disrupt the existing strategy industry by providing these outcomes to customers at a much lower price point than incumbent providers.
We would like to see designs that are simple but eye catching lettermark style or simple icon based logos of the word "informed". Currently leaning towards lettermark designs but also interested if you think a simple icon incorporated with the name (i.e. before, within), if appropriate. Colors = nothing too bright, simple colors preferred, i.e. blue. Fonts simple, modern, classy, not very keen on script based fonts.
The logo should obviously look good on the site. i.e. as part of the top nav bar, but also in larger formats on the site, as well as other digital media such as powerpoint, word, etc. It will also be used for physical media such as business cards, stationary, shirts, etc
The design should convey a modern, trendy but professional organisation.
I have attached a file containing some logos that I like, just to give you an idea of the style that appeals
Objetivo del mercado(s)
Informed will focus on mid market business within the Australia and NZ market. These are business with annual revenues of between 10M-250M
Tipo de industria / entidad
Information Technology
Texto del logo
informed
Estilos de logo de interés
Logo abstracto
Conceptual / simbólico (texto opcional)
Logo de marca de nombre
Logotipo basado en palabra o nombre (solo texto)
Logo con siglas
Acrónimo o logo tipográfico (solo texto)
Estilos de fuente para usar
Colores
Colores seleccionados por el cliente para ser utilizados en el diseño del logotipo:
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Simple but eye catching and recognisable lettermark style or simple icon based logos of the word "informed".
Agradable de tener
- The slogan we will be using on our site and in all media is "strategy re-invented". It would be nice to have this slogan optionally included in the logo design, underneath the logo. This way it could be included in some forms and excluded in others
No debería tener
- Script based fonts, too bright colors, anything cartoony or non formal